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Associate, Influencer Marketing Job at Theprnet in New York

Theprnet
New York, NY Full Time
POSTED ON 2/16/2025
AVAILABLE BEFORE 4/16/2025

Location : New York, NY

Field : Marketing

Min. Experience : 3-5year(s)

Basis : Full-time

Description :

ABMC is searching for an Influencer Marketing Associate to join their Influencer Marketing team across beauty and lifestyle business. They are looking for a dynamic, detail-oriented, and results-driven candidate to support on strategy execution and corresponding campaign work. You’ll play a crucial role in driving campaign success, ensuring smooth collaboration with influencers, and contributing to the overall marketing goals.

Likely brands include : Neutrogena, Aveeno and potentially one off programs across the agency’s beauty & lifestyle portfolio

Ideal start date : January 2025

Office requirements : Hybrid, 2 days a week (Tues, Wed)

Salary range : $70K-$90K

Key Responsibilities

  • Campaign Execution : Assist in the day-to-day management and execution of influencer marketing campaigns from start to finish, ensuring alignment with the overall strategy (earned and paid).
  • Influencer Partnerships : Identify, recruit, and manage relationships with influencers across various platforms, ensuring alignment with brand values and campaign goals.
  • Content Management : Support influencers with content creation processes, ensuring content adheres to brand guidelines and campaign objectives. Track deliverables and deadlines.
  • Campaign Execution : Oversee the end-to-end execution of influencer campaigns, coordinating with creative teams to develop engaging content that resonates with audiences.
  • Performance Tracking : Track campaign performance metrics, providing regular reports and insights to clients and stakeholders to optimize future initiatives. Assist in analyzing the data to craft insights that improve future campaign work.
  • Market Research : Stay current on industry trends, emerging platforms, and competitive landscape to inform strategic decisions and identify new opportunities.
  • Influencer Relationship Management : Foster and maintain strong, long-term relationships with influencers, ensuring they are supported and engaged throughout campaigns.
  • Mentorship : Provide guidance and support to junior team members (~2-3), fostering a collaborative and growth-oriented environment

Requirements :

  • 3-5 years of experience in influencer marketing, with a proven track record of successful campaigns.
  • Strong understanding of influencer landscape, with hands-on experience in influencer outreach, relationship building, and campaign execution.
  • Good analytical skills, with proficiency in analytics tools and a data-driven mindset.
  • Proficient in influencer marketing platforms (e.g., Traackr, AspireIQ, or similar), as well as social media analytics tools.
  • Creative thinking and storytelling abilities, with an understanding of audience engagement and consumer behavior.
  • Exceptional communication and interpersonal skills, capable of working with diverse teams and clients.
  • Exceptional organizational and time-management skills, with the ability to manage multiple projects simultaneously.
  • Experience executing US campaigns, with global experience preferred, but not required.
  • Must be comfortable presenting in front of large groups and representing the agency at meetings with clients, agency partners, and marketing teams.
  • Strong leadership and team management skills, with experience in guiding cross-functional teams.
  • Experience overseeing campaigns across multiple digital platforms (earned and paid - i.e., TikTok, Meta, streaming, etc.)
  • To apply, please reach out to SeniorInfluencerTeam@abmc-us.com.

    Apply Here

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    Salary : $70,000 - $90,000

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