What are the responsibilities and job description for the Senior Account Executive, Public Relations: Beauty and Lifestyle - First and Las position at Theprnet?
Senior Account Executive, Public Relations : Beauty and Lifestyle
Location : Jersey City, NJ
Field : PR / Communications
Min. Experience : 5 year(s)
Basis : Full-time
Description :
REPORTS TO : Account Managers
THE COMPANY : First and Last PR is one of the fastest growing public relations and digital marketing agencies specializing in the beauty, wellness, and lifestyle arenas. Founded by a former beauty editor who was frustrated by the status quo, this award-winning strategic beauty public relations and social media marketing agency is known for being well-connected, innovative, and passionate about PR.
OVERVIEW : We are looking for a senior level strategic thinker to join our beauty and wellness division. The ideal candidate should be deeply passionate about the beauty industry and eager to make a significant impact through their work. This individual is proactive, adept at taking initiative, and has experience either in an agency environment or in-house with a beauty brand. They should excel at pitching, with a proven track record of securing high-profile press placements. Strong industry connections and the ability to manage multiple accounts effectively are essential.
RESPONSIBILITIES :
- Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall client strategies
- Secure top press features with print, television, online, and podcast outlets
- Develop and maintain relationships with influential members of the media to ensure placements
- Write and edit media materials - press kits, press releases, media alerts, pitches, fact sheets, bios, case studies, and backgrounders
- Develop PR-specific marketing communications plan including strategy, goals, budget, and tactics for each client
- Daily client interaction to update, report on, and discuss media relations
- Track and report ROI for each campaign
- Develop and maintain relationships with influential members of the media to ensure placements including managing paid influencer programs
- Look for and secure speaking and sponsorship opportunities for clients as experts in their field
- Participate in brainstorming sessions to develop strategic / creative thinking for clients
- Provide guidance and leadership to junior-level staff; manage daily intern responsibilities
Requirements :
HOW TO APPLY : Please send a cover letter, resume, and salary requirements to hr@firstandlastpr.com with the subject Senior Account Executive.
NO PHONE CALLS PLEASE
J-18808-Ljbffr
