What are the responsibilities and job description for the Global Demand Generation Manager - Purification & Pharma Analytics position at Thermo Fisher Scientific Inc.?
Work Schedule
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Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Are you seeking an opportunity to create a significant impact in the field of Marketing? As the Global Demand Generation Manager, you will play an important role in driving the success of our marketing initiatives! This role is perfect for someone who thrives in a multifaceted environment, is eager to take on new challenges, and wants to learn and grow. Your innovative ideas and data-driven approach will help us explore new ways to create and capture demand, making an important contribution to the growth of our business.
Key Responsibilities
- Develop and implement demand generation strategies across various channels (e.g. 3rd party advertising, webinars, email marketing, social media) aligned with business goals, including strategies for increasing reach through our channel business.
- Analyze customer data, market trends, media resources, and historical tactic performance to identify target audiences and personalize marketing efforts both online and offline.
- Own the lead lifecycle from creation through sales handoff, ensuring that leads are cultivated quickly and effectively and that our pipeline remains healthy and robust converting demand into customers.
- Collaborate with content creators to produce high-quality marketing materials, ensuring content aligns with strategies, is mapped to the customer journey, and resonates with target audiences.
- Efficient communication and management of external agencies and vendors to achieve demand generation goals.
- Define demand generation success metrics in collaboration with Global Marketing, Regional Marketing, and Marketing Analytics teams.
- Track and analyze all demand generation activities to understand effectiveness and value. Report on campaign performance to management, providing strategic insights and actionable recommendations for improvement.
- Manage the demand generation budget, ensuring effective allocation of resources to deliver healthy return.
- May perform other duties as the need arises and / or assigned.
Qualifications
