What are the responsibilities and job description for the Head of Consumer Marketing Strategy and Execution position at ThermoWorks, Inc.?
Essential Responsibilities:
- Work closely with the VP of Marketing to develop and execute a strategic consumer marketing plan that drives growth across all customer segments.
- Manage a team including a Copywriter/Email Marketer, Social Media & Community Manager, and Affiliate Manager to execute marketing strategies effectively.
- Craft and lead integrated D2C marketing campaigns across key digital channels to drive revenue growth and reinforce our core competitive strengths.
- Develop a seasonally relevant promotion calendar with compelling offers and messaging to engage customers and maximize conversions.
- Drive significant consumer web revenue growth across our segmented eCommerce platforms.
- Measure marketing effectiveness by establishing key metrics, generating reports, and presenting insights to the leadership team.
