What are the responsibilities and job description for the Added - 12/18/24 Sr Social Media Analyst Marketing/Branding Mountain View , California position at Thesagegroup?
Sr Social Media Analyst
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
One of The Sage Group’s top clients is looking for a Sr Social Media Analyst for Developer Marketing, that is very strong with Brandwatch & Sprinklr, to cover a Developer Marketing org, with deep experience in the tech and AI. The client is a leading technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, and software.
Role Description :
As the Sr Social Media Analyst for Developer Marketing, you will frame and translate business questions into measurement & optimization deliverables to extract actionable insights. You know your way around social & digital data platforms and are excited to dig in to investigate performance. You are ready to track relevant KPIs tied to business outcomes, and to power optimization on Owned & Operated channels via deep understanding of the data.
Responsibilities :
- Work closely with existing social analytics agency to refine & uplevel existing deliverables, implementing client best practices
- Manage all aspects of social analytics & listening to power owned and operated social media channels
- Establish the right cadence for & design deliverables to deliver performance updates & optimization opportunities for channels
- Ensure related tooling is maintained, ad-hoc questions are being answered; regularly present findings to channel leads
- Execute social reporting for campaigns
- Partner closely with agency analytics teams, ensuring use of internal frameworks for consistent reporting & measurement
- Track and quantify channel impact on marketing and business goals, uncover what’s working for our brand & other brands based on data & thorough understanding of social platforms
- Work with channel owners to develop real-time optimization model to improve content performance & influence strategy
- Support boosted social program, helping to identify boosting criteria, analyzing how boosted content performs and strengthens channel performance
Minimum Qualifications :
Location : 100% remote in USA, but ideally SF or Portland or NY
Duration : 1 year to start, plus strong extension potential
Compensation : $75-90 / hour DOE
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Salary : $75 - $90
