Social Media Marketing Manager | DERMSTORE

About THG

We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Beauty: We’re home to market-leading websites like Lookfantastic, Dermstore & Cult Beauty – all of which are loved and trusted by millions of fans worldwide. We are also proud to have a portfolio of premium brands including the likes of Biossance, Perricone MD, ESPA, Ameliorate and Christophe Robin. We partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It’s an incredibly exciting time to be joining the team!

Why be a Social Media Marketing Manager at THG - Dermstore?

The Dermstore team is looking for a strategic and data-driven Social Media Marketing Manager to join the Marketing team.

This critical role will help position drive brand health metrics and social growth and engagement by positioning Dermstore as a leader in skin health education through a social first approach to content. With a vast knowledge of all social platforms, you'll lead the day-to-day strategic planning, production, execution and community management across all owned social channels.

The ideal candidate is a social native who is passionate about developing engaging and informative social media content specific to each platform to drive growth. You will have proven experience in social media storytelling and content production. We are seeking someone with proven social media & community management skills, attention to detail and who is passionate about all things social & beauty-related. You will also understand the role of data and reporting in content, along with managing and reaching set KPIs and budgets.

As a Social Media Marketing Manager, you'll:

• Own social media strategy. Use relevant data to ideate and pitch content for platform-specific execution that strengthens Dermstore’s brand DNA and drives engagement, conversation, and loyalty
• Own and populate the social calendar to build brand equity, educate, and translate promotional moments and marketing objectives into compelling, on-brand, social first content ideas
• Oversee social content production, focusing on user engagement and driving growth; Create and brief photo, video or graphic content as-needed for social posts or stories to supplement assets delivered by creative team
• Support development of copy for all posts across all social media platforms
• Partner with the integrated marketing and buying teams to ensure content is aligned to campaign and product priorities and brand storytelling
• Engage with brands and influencers on social content creation and integrated campaigns
• Monitor customer sentiment and collaborate with internal teams to optimize consumer experience
• Measure performance success and KPIs to create weekly reports and post-mortem recaps that show content effectiveness while informing ongoing social strategy
• Consistently monitor the competitive landscape and best practices to stay ahead of social media trends while exploring new content opportunities
• Help manage and empower 2 junior team members, providing mentoring and timely feedback to ensure accountability
  
  

What skills & experience do I need for this role?

• 6 years experience in marketing, preferably in beauty and/or retail
• A deep understanding of winning content within the social media landscape and ability to create engaging social content
• Must be an expert in in-app social features with a strategic approach on how to best utilize them
• Experience setting targets and managing and achieving set KPIs
• Thrives in an ever-changing, fast-paced environment without losing sight of the customer experience
• Ability to quickly pull together and analyze data to share strategic recommendation
• Highly organized with ability to project manage and execute large campaigns/projects from start to finish
• Experience with content creators, graphic design, and video editing is a plus
  
  

What's in it for me?

• Salary: $105,000 - $115,000
• Hybrid work schedule: 3 days in-office; 2 day WFH
• Office Location: New York City (Financial District)
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Summer Fridays (early end time)
• Exclusive employee discounts on THG Brands
• Many more...
  
  

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.