Digital Marketing Officer

Job Description

Job Description

Position Title : Digital Marketing Officer

Line of Business : Marketing

Business Unit : Marketing & Communications

Branch Location : Plano

Reports To : Director of Corporate Communications

FLSA Status : Exempt

Position Summary :

We are seeking a dynamic and versatile Digital Marketing professional to join our team. This role is critical in driving our brand's digital presence, crafting compelling content, and leveraging data to optimize our marketing strategies. The ideal candidate will possess a unique blend of creativity, analytical skills, and strategic thinking to enhance our brand awareness, engagement, and lead generation efforts.

Essential Duties & Responsibilities :

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Develop engaging and relevant content across multiple platforms including website copy, blog posts, social media captions, and company letters.
• Utilize storytelling techniques and stay informed on industry trends to create content that resonates with target audiences.
• Implement SEO best practices to optimize content for search engines and improve organic reach.
• Bring visual creativity to marketing initiatives by designing flyers, lobby posters, brochures, social media posts, and digital displays.
• Utilize industry-standard design software such as Adobe, Canva, Microsoft 365 to produce high-quality visuals adhering to branding guidelines.
• Apply knowledge of typography, color theory, and layout design to create visually appealing marketing collateral.
• Develop and execute strategic social media campaigns that align with company goals.
• Create and schedule engaging content that encourages audience interaction and growth.
• Monitor social media channels, respond to comments or inquiries, and manage the brand's public image.
• Analyze social media metrics to identify trends, optimize campaigns, and increase brand visibility and engagement.
• Familiarity with HubSpot software is an advantage.
• Collect, analyze, and interpret marketing data to evaluate campaign performance and generate actionable insights.
• Use data to inform marketing strategies and make informed decisions that enhance overall effectiveness.
• Identify trends and patterns that can be leveraged to optimize future marketing initiatives.
• Performs all other duties as assigned.

Supervisory Responsibility :

This position has no supervisory responsibilities.

Job Type :

This is a full-time, exempt position. Typical work hours are Monday through Friday, 8 : 00am to 5 : 00pm.

Travel :

Travel is expected for this position to all our markets in Texas.

A current Driver’s License, insurance, and reliable vehicle suitable for travelling to clients is required. Mileage will be reimbursed at current IRS guidelines.

Working Conditions & Physical Requirements :

This position operates in a professional office environment. This position requires regular sitting, walking, standing, lifting (up to 50 pounds), reading, seeing (including color, peripheral vision, depth perception, and adjusted focus), speaking, hearing, listening, organizing, interpreting data and information, operating office equipment, typing using a computer keyboard and mouse, viewing a computer screen monitor, and use of a telephone. The working environment consists of an indoor and climate-controlled setting most of the time.

Education, Experience & Other Qualifications :

Core Knowledge, Skills, & Abilities :

Analytical Thinking & Problem Solving – Works well under pressure and deadlines with complex issues. Applies analysis to data, identifying trends, and providing actionable insights to support strategic initiatives.

Attention to Detail – Maintains a high level of accuracy, ensuring all records, reports, and metrics are precise and compliant with regulatory standards.

Relationship Building, Collaboration & Communication – Works effectively with internal and external customers, across teams and departments, communicating information clearly and building partnerships to meet shared goals.

Team Member Acknowledgement :

My signature below acknowledges that I have received and read my job description, and that I understand the scope, essential job duties, knowledge, skills, and abilities, working environment and physical requirements that apply to my job. I further acknowledge that I can safely and effectively perform the essential job duties, with or without reasonable accommodation, and in accordance with the policies, procedures, expectations, and standards of the company.