What are the responsibilities and job description for the Digital Marketing Manager position at Good Sportsman Marketing LLC?
Job Description
Job Description
Description :
Job Purpose : Working as part of GSM's Digital Marketing team, the Digital Marketing Manager will work closely with other marketing team members, Brand Managers and various internal and external stakeholders to develop and implement best-practice marketing strategies and tactics to drive direct to consumer sales and subscription revenue uplift through digital channels.
An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.
Summary of Essential Job Duties :
- Develop digital marketing strategies and plans for key brands in GSM's portfolio.
- Assist in the execution of marketing tactics across web, email, SMS and other channels.
- Create emails in email marketing tools (ie. Klaviyo) which involves image editing, copy writing and basic HTML.
- Monitor performance against budget numbers and set KPIs.
- Liase with agencies and other stakeholders regarding paid campaigns for specific brands.
Requirements :
Skills / Qualifications :
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Required Education and Experience :
