What are the responsibilities and job description for the Digital Marketing Manager position at Gloster Furniture?
General Description:
The Digital Marketing Manager will drive online marketing strategy, enhance brand visibility, and grow customer engagement. This role will focus on developing and executing digital campaigns, optimizing website performance, and leveraging data-driven insights to drive sales and brand awareness. The ideal candidate is a results-oriented marketer with expertise in SEO, paid advertising, email marketing, and analytics.
Essential Function/Duties:
1. Digital Marketing Strategy & Execution
- Develop and execute a comprehensive digital marketing strategy aligned with each company’s luxury brand positioning.
- Manage and optimize paid advertising campaigns across platforms (Google Ads, Meta Ads, Pinterest, LinkedIn) to drive traffic, leads, and sales.
- Oversee SEO strategies to improve website rankings and organic search performance.
- Plan and execute email marketing campaigns to nurture leads and increase customer retention.
- Track and analyze marketing performance metrics, providing insights for ongoing optimization.
2. Website & E-Commerce Management
- Maintain and optimize the website to ensure a seamless user experience aligned with each company’s brand aesthetics.
- Collaborate with web developers and designers to enhance site performance and functionality.
- Ensure website content is optimized for SEO and conversion.
3. Brand Positioning & Digital Presence
- Ensure all digital marketing efforts reflect each company’s luxury brand identity and design philosophy.
- Identify and implement strategies to increase online visibility and brand awareness.
- Collaborate with internal teams to ensure consistency across digital touchpoints.
4. Data Analysis & Performance Tracking
- Monitor and analyze key marketing KPIs, including website traffic, engagement rates, conversion rates, and ROI.
- Generate reports to track campaign effectiveness and present data-driven recommendations for improvement.
- Stay updated on industry trends, competitor activity, and emerging digital marketing technologies.
Skills/Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3 years of experience in digital marketing, preferably in luxury furniture, home décor, or design industries.
- Strong expertise in SEO, paid advertising, and email marketing.
- Experience with website management and e-commerce platforms (Shopify, WordPress).
- Proficiency in digital marketing tools (Google Analytics, Google Ads, Meta Business Suite, Canva, Adobe Creative Suite).
- Excellent writing and communication skills, with a keen eye for aesthetics and luxury branding.
- Strong project management skills with the ability to multitask in a fast-paced environment.
Preferred Qualifications:
- Experience in high-end furniture, interior design, or luxury lifestyle brands.
- Knowledge of influencer marketing and PR strategies.
- Google Ads, Meta Blueprint, or HubSpot certifications.
