VP, Product Development and Management

Position Summary :

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The VP, Product Development & Management will educate, motivate and lead the Product Teams, including development, marketing, content, quality control and science, with an emphasis in health and nutrition. The VP will act as chief project manager for all efforts and coordinate these efforts to meet sales and profitability goals set by the business.

Essential Function and Responsibilities :

• Maintains accountability for the projects and objectives of the Product teams.
• Works as a liaison to promote and enhance the product life cycle between departments.
• Analyzes sales data, market trends, and competitive landscape to identify product opportunities.
• Provides detailed and precise reports to Executive team to illustrate trends, predictions, and relevant strategies.
• Leads the Science team to review industry trends for ingredients and product launches.
• Approves final product information, materials, features, benefits, specifications, and pricing to ensure accuracy.
• Collaborates on overall product plan to maximize sales and profitability.
• Works with Executive Team to determine product strategy.
• Researches and establishes pricing and margins to maximize profits.
• Oversees Content to ensure correct messaging and consistency is maintained.
• Manages employee relations inside and outside the department to develop successful working relationships to achieve goals and objectives.
• Leads the Science division to ensure proper support to move products forward upon approval and that statement of products are scientifically valid.
• Leads Quality Control Department to ensure any needed information such as label review, vendor issues, and manufacturing changes.
• Complies with company policies and procedures.
• Performs other duties as needed.

Supervisory Responsibilities :

Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.

Education & Experience :

Computer / Communication Skills :

Travel :

Physical Requirements and Work Environment :

Equal Opportunity / Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.

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