Manager, Digital Marketing

As a Manager, Digital Marketing, you will have experience in developing digital strategy and managing execution across all channels (email, social, SMS, ads, etc.), with an interest in or experience growing nonprofit digital marketing programs. You will possess the ability to use digital channels as part of overall audience-first marketing strategy. The ideal candidate is hands-on, communicative, and collaborates effectively both internally and externally.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

The THD Division is committed to helping nonprofits grow through long-term, brand-loyal donor relationships. Bringing together its core competencies in strategy, data, analytics, marketing, and creative, THD Division develops and executes insight-driven multichannel strategies to advance the mission of meaningful causes that serve our communities, our nation, and our world.

Your Impact:

• Manage digital marketing strategy development, execution, performance measurement, and optimization.
• Translate operational goals and strategy to execute successful fundraising campaigns and address challenges.
• Cascade strategies and goals so team members clearly understand how their work affects outcomes.
• Deploy best-in-class digital strategy results.
• Work with data marketing and analytics team to measure, monitor, optimize, and report on all digital marketing efforts, deriving insights that lead to actionable outcomes.
• Manage budgets, cash flow, performance, and ROT for performance marketing channels including SEO, SEM, social media, programmatic advertising, mobile marketing platforms, email marketing, and conversion optimization.
• Build and maintain productive working relationships with cross-functional leaders and clients.
• Develop and add strategy to all strategy documents, memos, ad hoc projects, QBRs.

Your Profile:

• 2-3 years of work experience with digital strategy, digital marketing, and digital media, preferably in an agency setting.
• Bachelor’s degree in marketing or related field or equivalent work-related experience.
• Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments.
• Previous responsibility managing budgets, performance and ROT for performance marketing channels including SEO, SEM, social media, programmatic advertising, mobile marketing platforms, email marketing, and conversion optimization.
• Strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution.
• Demonstrable experience leading and managing social, email, and digital marketing campaigns, including SEO/SEM, Google Ads, and programmatic advertising.
• Strong interest in running campaigns for clients in the area of nonprofit; experience in nonprofit health space is a plus.
• Highly creative with expertise in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting.
• Excellent written and verbal communications, including the ability to write in a compelling and authoritative style.
• Possess strong formal and informal leadership skills, the ability to effectively manage conflict and problem-solve in a highly collaborative environment.

How We’ll Support You:

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.

• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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