What are the responsibilities and job description for the B2B Marketing Campaigns Manager - Food/Beverage position at Thorndale Partners?
DETAILS : Marketing Campaigns Manager
Title : Marketing Campaigns Manager
Type : Direct-Hire Full-Time Opportunity
Compensation : $80,000 -$100,000 Base (D.O.E.) Benefits day one bonus
OVERVIEW : Marketing Campaigns Manager
The ideal candidate will have experience working within the food service, beverages, or coffee industries. This role will lead communications for all aspects of digital marketing and advertising to ensure all integrated marketing communications are in line with strategy and goals. The role focuses on attracting and maintaining a customer base by developing and implementing strategies to convey thought leadership and value.
RESPONSIBILITIES : Marketing Campaigns Manager
- Manage marketing campaigns and establish reporting standards
- Develop digital strategy for search engine advertising and optimization
- Create content for website & customer portal; ensure consistency across platforms
- Own media strategy & execution; main point of contact for industry publications and media partners
- Deliver copy for paid and unpaid media plan (advertising, PR, etc.)
- Create social media content calendar; work collaboratively with global teams; report activity
- Collaborate with Creative Services Manager to create video scripts & storyboards
- Contribute content for webinars and other thought leadership activities
- Develop lead generation strategies and processes; as related to marketing campaigns
- Ensure integration of overall Marketing strategy into all forms of customer communications
- Coordinate new product introduction and market communication with marketing and sales organizations to ensure maximum penetration of market segment
REQUIREMENTS : Marketing Campaigns Manager
Salary : $80,000 - $100,000
