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Job Title : Director of Media Planning and Strategy
Location : New York, NY (3 days / week)
Department : Sales
Type : Full-Time, Exempt
Experience : 7 years
Core Hours : 9 AM - 1 PM PST / 12 - 4 PM EST
About us
Our company is the leading performance marketing platform for Connected TV (CTV), enabling brands and agencies to drive measurable outcomes through data-driven, programmatic TV advertising. As the leader in Performance TV, we empower advertisers to apply digital-style measurement, targeting, and optimization to TV advertising-unlocking unprecedented growth opportunities.
What You'll Do
Lead media strategy and planning for our clients, ensuring campaigns align with business objectives and deliver measurable performance outcomes.Develop a program for effective media plans focused on client's performance goals, integrating programmatic, and data-driven strategies.Allocate and structure the optimal campaign details at the deal ID and targeting level.Translate RFPs into inventory or audience requests by addressing frequency caps, deal IDs, device types, geos, and target CPMs to ensure align with advertiser KPIsWork with Supply to simplify and maximize use of available inventory, navigate publisher nuances, and evangelize optimal deals.Create media planning standardization across our sales verticals to maximize performance and client retentionPartner with sales, analytics, and product teams to ensure a seamless connection between media planning, ad execution / Adops, and performance measurement.Leverage data-driven insights to refine recommended targeting and measurement strategies across client campaignsSupport agency and brand education efforts, helping advertisers understand and adopt Performance TV strategies.Over time, build a team of media planners, fostering collaboration and innovation in a fast-growing, results-driven environment.Collaborate with AEs to understand RFPs / briefs and gather necessary details including, but not limited to budget, flight dates, target audience, KPIs, geo, historical brand info, attribution window, and overall campaign goals.Research the current media landscape and stay updated with the latest media trends in order to provide strategic direction of opportunities and best practices including internal thought leadership to help our company get smarter about these trends.How We'll Define Success
Ability to develop performance media driven strategiesOptimization and ROI - maximizing efficiency and effectiveness across client campaignsThought leadership and innovation - being curious and pushing boundaries of what's possibleCross-functional collaboration and leadershipBusiness growth and client retentionOperational excellence and process improvementYou'll Be Successful in This Role if You Have / Are
7 years of media and strategy planning experience, with at least 3 years in a leadership role focused in Digital or CTV advertising.Deep expertise in Connected TV (CTV), programmatic buying, and performance marketing.Proven track record of developing and executing media strategies that drive measurable business results.Experience working with ad tech platforms, DSPs, and measurement tools (e.g., The Trade Desk, DV360, iSpot, Google Analytics).Strong analytical skills and a data-driven mindset, with the ability to translate insights into actionable media strategies.
Excellent leadership, communication, and collaboration skills, with experience managing teams and cross-functional stakeholders.Ability to educate and influence clients and partners on the value of Performance TV.Culture and Benefits
We believe people do their best work when they feel challenged and engaged by their day to day responsibilities, when they're surrounded by smart, hard working people, and when they have a healthy work life balance. Our company culture and benefits package reflects these beliefs.
Full health, dental, and vision insurance - up to 95% funded by the company for employees.Employee stock option program.Company-sponsored retirement plan with a matching contribution program.12 annual paid holidays (including 2 flexible days).Generous PTO policy (get your work done and take the time you need).A remote-first environment that allows employees flexibility to work from most places in the US.We Are...
Big Thinkers : We believe in setting audacious goals and envisioning transformative change.Radically Transparent : We value transparency in all aspects of our business. We foster a culture of open communication, honesty, and accountability.Performance-obsessed : We are passionate about achieving exceptional results. We strive for excellence in everything we do and set high standards for ourselves.Data-driven : We embrace the power of data, science, and technology as crucial drivers of our success.Trust Builders : We prioritize building and nurturing trust with our stakeholders. We understand that trust is the foundation of successful relationships and business partnerships. Through our actions, integrity, and commitment to delivering on promises.Forever Students : Challenge assumptions to look for solutions. We create a safe environment for experiments and risk-taking by our customers and employees.Our company is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.
Job-2943837
