What are the responsibilities and job description for the B2B Marketing Coordinator position at Threshold Enterprises?
Job DetailsJob LocationScotts Valley Headquarters - Scotts Valley, CAPosition TypeFull TimeEducation Level4 Year DegreeSalary Range$65,000.00 - $80,000.00 Travel PercentageNo travelJob ShiftDayJob CategoryMarketingDescriptionSummary of Job Duties : Our B2B Marketing Coordinator will work directly with our sales department and their customers to represent and promote our brands through deliverables by coordinating need, access, customization, delivery, and use. Their primary role will be to assist our retail customers to use brand / product-centric assets and content to help drive awareness, conversion, and loyalty. The B2B Marketing Coordinator will also engage with our customers to help develop new content and assets that improve brand presence and retailer sales.Specific Job Duties : Promote active brand content / asset use to retailersPartner with retailers on their customer outreach programs to better position our brandsDevelop new ways to partner with retailers on co-op brand buildingWork with retailers to create custom content / assets that increase traffic to their store(s)Manage our co-op advertisement programs to increase brand visibility and explore new opportunitiesAlert retailers to new programs, campaigns, and content / assets to build partnershipsReceive feedback from retailers on content / asset development to elevate the brands and their store(s)Translate retailer feedback, input, and insight to next steps to improve Marketing materialsManage content archive to ensure materials are current and activeQualificationsMinimum Qualifications Required : BA in Marketing or business-related field3 years of outside sales experience in a B2B environmentKnowledge of both print and digital ad specs and file formatsFamiliarity with SalesforceSkills and / or Training Desired : Motivated and target-driven with demonstrated success in salesExcellent selling, negotiation, and communication skillsEase and acumen with cold and warm calling and prospectingDemonstrative ability to work autonomously while managing time wellExperience in the health and wellness industry a plus
Salary : $65,000 - $80,000
