What are the responsibilities and job description for the Regional Marketing Manager (Specialty) position at Thrive Pet Healthcare?
** This position will ideally be based in Austin, TX out of our headquarters office and be hybrid in office 3-4 days a week. Candidates based in other geographies across the U.S. will also be considered for a remote role. **
Job Summary:
The Sr. Regional Marketing Manager (Specialty) role oversees the marketing operations for Thrive’s emergency, specialty, and urgent care hospitals. This role collaborates with the brand, creative, communications, and digital marketing teams to implement marketing programs, demand generation campaigns, and local community and referral veterinarians outreach while coaching the hospitals on best marketing and advertising practices that support revenue and visits growth. Responsibilities:
Leading with Your Head
Understanding business, solving problems, and making decisions through inclusive contributions of others
- Grow year-over-year emergency, specialty, and urgent care hospitals’ performance through the adoption of effective marketing programs with a focus on vet relations and community outreach tactics that target referring veterinarians
- Grow year-over-year performance of key markets through in-network referrals, market-level marketing tactics, and brand awareness
- Utilize reports on B2B referrals to optimize the referral business of Thrive’s emergency, specialty, and urgent care hospitals
- Integrate any new hospitals or new hospital leadership into Thrive’s marketing programs
- Support the opening of new emergency, specialty and urgent care hospitals and implement a plan of growth for the first 12 months and support beyond
- Assess hospital needs and requests and deliver the appropriate support that leads to the best outcome for our teams AND pet owners
- Operate local marketing efforts within budget
Leading with Your Heart
Interpersonal aspect of leading with Emotional Intelligence (EQ), effective use of influence, working together constructively and creatively
- Develop trust with field stakeholders such as practice managers, medical directors, and vet relations representatives at the hospitals, and operations managers, directors, and VPs that support hospital operations
- Coach operations partners and hospitals’ leadership on marketing programs, strategies, and tactics that are appropriate for the hospitals’ goals with a focus on local vet relations, such as local CE events, lunch & learns, in-person rDVM outreach, rDVM events
- Foster a sense of belonging and collaboration among the hospitals in their region
- Support hospitals’ leadership with empathy and with a solution-oriented approach
- Balance hospitals support, consumer and referring veterinarians’ needs
Leading With Your Hands
The art of bringing people together to leverage their skills, talents, and knowledge to achieve a common purpose with greater results
- Collaborate with operations partners to assess hospitals’ needs, capacity, and growth opportunities
- Collaborate with hospital leadership and vet relations representatives to drive hospital growth
- Create a network of Veterinary Referral Representatives that collaborate and share best practices to scale vet relations nationwide
- Collaborate with other marketing functional areas in creating new programs, develop new local tactics, and manage hospital-specific projects, including supporting vet relations materials and toolkits
Key Qualifications:
- 5 years’ experience in field, regional and veterinary referral marketing
- Knowledge of key marketing and omnichannel advertising principles
- Strong analytical approach to evaluating attribution, funnel metrics and campaign performance
- Solution-oriented and able to troubleshoot
- Experience with project management
- Organized, collaborative, self-starting, and strong communication (written and verbal) skills
- Able to analyze work for improvements, solicit and incorporate feedback
- Able to foster relationships with key stakeholders based on trust
- Knowledge of veterinary industry is required
Apply today!
At Thrive Pet Healthcare, we celebrate and embrace the uniqueness and diversity of our team members, pet parents, and pets. We strive to create a diverse, equitable, and inclusive culture where all team members belong and feel empowered.
