What are the responsibilities and job description for the Regional Marketing Manager - West Region position at Thrive Pet Healthcare?
** This is a remote position supporting the West Region - PST/MST Time Zone is preferred. Candidates based in Austin, TX will be hybrid based out of our headquarters office and in office 2-3 days a week. **
Job Summary:
Responsibilities:
Leading with Your Head
Understanding business, solving problems, and making decisions through inclusive contributions of others
- Grow year-over-year hospitals’ performance through the adoption of effective marketing programs and community outreach tactics that target key trade areas, such as events, B2B outreach, and local partnerships
- Grow year-over-year performance of key markets through in-network referrals, market-level marketing tactics, and brand awareness
- Integrate any new hospitals or new hospital leadership into Thrive’s marketing programs
- Support the opening of new hospitals and implement a plan of growth for the first 12 months and support beyond
- Assess hospital needs and requests and deliver the appropriate support that leads to the best outcome for our teams AND pet owners
- Operate local marketing efforts within budget
Leading with Your Heart
Interpersonal aspect of leading with Emotional Intelligence (EQ), effective use of influence, working together constructively and creatively- Develop trust with field stakeholders such as practice managers and medical directors at the hospitals, and operations managers, directors, and VPs that support hospital operations
- Coach operations partners and hospitals’ leadership on marketing programs, strategies, and tactics that are appropriate for the hospitals’ goals
- Foster a sense of belonging and collaboration among the hospitals in their region
- Support hospitals’ leadership with empathy and with a solution-oriented approach
- Balance hospitals support and consumer needs
Leading With Your Hands
The art of bringing people together to leverage their skills, talents, and knowledge to achieve a common purpose with greater results
- Collaborate with operations partners to assess hospitals’ needs, capacity, and growth opportunities
- Collaborate with other marketing functional areas in creating new programs, develop new local tactics, and manage hospital-specific projects
Key Qualifications:
- 5 years’ experience in field, grassroots, and regional marketing
- Knowledge of key marketing and advertising principles
- Strong analytical approach to evaluating attribution, funnel metrics and campaign performance
- Solution-oriented and able to troubleshoot
- Experience with project management
- Able to analyze work for improvements, solicit and incorporate feedback
- Organized, collaborative, self-starting, and strong communication (written and verbal) skills
- Able to foster relationships with key stakeholders based on trust
- Knowledge of veterinary industry is a plus
- Experience with multi-site organizations is a strong plus (i.e. VetMed, Healthcare, Dental, Retail, etc.)
Apply today!
At Thrive Pet Healthcare, we celebrate and embrace the uniqueness and diversity of our team members, pet parents, and pets. We strive to create a diverse, equitable, and inclusive culture where all team members belong and feel empowered.
