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Harley-Davidson Vehicle Sales Manager

Thunder Tower West Harley-Davidson
Elgin, SC Full Time
POSTED ON 4/23/2025
AVAILABLE BEFORE 5/3/2025

Sales Department Operations :

  • 3000 sign on bonus after 90 days
  • Oversee and manage all operations of new and pre-owned vehicles.
  • Ensure sales department contributes acceptable levels of gross and net profits.
  • Plan and direct staffing, training and performance evaluations to develop and control sales and customer service programs.
  • Ensure sales quotas for sales personnel and F&I personnel in accordance to their skill levels.
  • Determine sales quotas for sales personnel and F&I personnel in accordance to their skill levels.
  • Oversee sales, trade-ins and delivery of all new and used vehicles.
  • Establish realistic forecasts.
  • Initiate and maintain and inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
  • Become familiar and efficient with all phases of the Talon and AssureForce computer systems required for sales management and associates.
  • Establish and enforce procedures to ensure timely and proper completion of all paperwork.
  • Maintain a balanced new unit inventory in proportion to sales.
  • Maintain showroom floor with displays and set ups that draw customers.
  • Maintain clean efficient facilities.

Customer Service :

  • Provide prompt, dependable, high quality vehicle sales to customers by using current pro-active feature benefit sales techniques.
  • Greet customers immediately in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously. Ensure customer are properly qualified for needs, wants and ability to buy.
  • Institute a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Ensure cross sales of P&A, financing, general merchandise, warranties, HOG dues, insurance products and services.
  • Develop and ensure use of a common and consistent method of providing quotas for vehicle sales, trade-ins and purchases.
  • Handle customer complaints reasonably, showing empathy and a positive attitude while demonstrating our commitment to “Make Things Right”.
  • Finance and Insurance :

  • Determine and assign specific sales quotas.
  • Collaborate on credit issues as needed.
  • Maintain updates on products and train on new products.
  • Assist and advise with F&I associates to determine customer’s needs.
  • Oversee and direct the business office operational activities related to providing finance, insurance, and extended service programs.
  • Produce acceptable levels of revenue and profits for the dealership by selling finance, insurance, and extended service programs to new and used motorcycle customers.
  • Cross-sell parts, accessories, and ready-to-ride products to customers.
  • Establish and maintain good working relationships with several finance sources, factory and otherwise.
  • Actively recruit and maintain a strong market base for the providing of available finance and Insurance products. Pro-actively use sales techniques.
  • Salary : $80,000 - $125,000

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