What are the responsibilities and job description for the Harley-Davidson Vehicle Sales Manager position at Thunder Tower West Harley-Davidson?
Sales Department Operations:
- Oversee and manage all operations of new and pre-owned vehicles.
- Ensure sales department contributes acceptable levels of gross and net profits.
- Plan and direct staffing, training and performance evaluations to develop and control sales and customer service programs.
- Ensure sales quotas for sales personnel and F&I personnel in accordance to their skill levels.
- Determine sales quotas for sales personnel and F&I personnel in accordance to their skill levels.
- Oversee sales, trade-ins and delivery of all new and used vehicles.
- Establish realistic forecasts.
- Initiate and maintain and inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
- Become familiar and efficient with all phases of the Talon and AssureForce computer systems required for sales management and associates.
- Establish and enforce procedures to ensure timely and proper completion of all paperwork.
- Maintain a balanced new unit inventory in proportion to sales.
- Maintain showroom floor with displays and set ups that draw customers.
- Maintain clean efficient facilities.
Customer Service:
- Provide prompt, dependable, high quality vehicle sales to customers by using current pro-active feature benefit sales techniques.
- Greet customers immediately in a courteous and friendly manner.
- Handle telephone transactions quickly and courteously. Ensure customer are properly qualified for needs, wants and ability to buy.
- Institute a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
- Ensure cross sales of P&A, financing, general merchandise, warranties, HOG dues, insurance products and services.
- Develop and ensure use of a common and consistent method of providing quotas for vehicle sales, trade-ins and purchases.
- Handle customer complaints reasonably, showing empathy and a positive attitude while demonstrating our commitment to “Make Things Right”.
Finance and Insurance:
- Determine and assign specific sales quotas.
- Collaborate on credit issues as needed.
- Maintain updates on products and train on new products.
- Assist and advise with F&I associates to determine customer’s needs.
- Oversee and direct the business office operational activities related to providing finance, insurance, and extended service programs.
- Produce acceptable levels of revenue and profits for the dealership by selling finance, insurance, and extended service programs to new and used motorcycle customers.
- Cross-sell parts, accessories, and ready-to-ride products to customers.
- Establish and maintain good working relationships with several finance sources, factory and otherwise.
- Actively recruit and maintain a strong market base for the providing of available finance and Insurance products. Pro-actively use sales techniques.
