What are the responsibilities and job description for the Field Marketing Specialist position at Tierra Encantada?
Tierra Encantada is the leader in Spanish immersion early education® and provides education and care to children 6 weeks through 6 years of age. Our award-winning concept has received numerous accolades, including Top 50 Franchise Companies Doing the Most to Champion Diversity by Entrepreneur Magazine, 10 Hottest Franchise Businesses in America by Inc Magazine, and The Americas' Fastest Growing Companies.
The Field Marketing Specialist is responsible for implementing field marketing initiatives at the local level and providing marketing support and coaching for local teams. Reporting to the Field Marketing Manager, the successful candidate will have the opportunity to partner closely with Tierra Encantada's operations team and center leadership. This position is best suited for someone that excels in a fast-paced, results-oriented start-up environment, with the opportunity to develop and grow quickly in your career at a rapidly growing mission-focused company.
Position Responsibilities
- Implement field marketing initiatives on a local level, adapting national strategies to the needs of each unique market
- Provide marketing coaching and guidance to on-site teams, supporting stakeholders to implement field marketing initiatives at the local level while ensuring tactics align with regional business goals
- Oversee and support the coordination of on-site events for both enrolled families and prospects, including event planning, promotion, and follow-up
- Ensure execution of local social media tactics
- Act as a subject matter expert on marketing platforms and provide support and guidance to influence and optimize utilization company-wide
- Identify and establish strategic partnerships with local businesses, community organizations, and event sponsorships to enhance brand awareness and create community connections
- Assist in the development of playbooks and guides to be utilized by the marketing department, as well as center leadership and franchisees
- Support the execution and development of new center opening plans
- Monitor and analyze the performance of field marketing campaigns, using data to provide insights to optimize future strategies
- Partner with the Operations team to ensure successful implementation of local marketing initiatives
Position Requirements
Compensation & Benefits
Salary range is $55,000 - $60,000 depending on qualifications, education, and experience. Benefits include medical, dental, and vision insurance, paid parental leave, 12 paid holidays, 15 days paid time off, 401(k) with 3% employer match, discounted childcare and waitlist priority for enrollment, company paid professional development, WFH one day a week (flexible / as needed), corporate office amenities (gym, wellness / nursing room, onsite company cafe with coffee, espresso bar, beverages, and snacks available to employees at no cost, onsite free parking), casual work environment, and employee-focused events. Once a job offer has been accepted, the candidate must pass a credit and background check. E-Verify is used to verify work authorization status.
Salary : $55,000 - $60,000
