What are the responsibilities and job description for the Agency Partner Management Team Lead, SMB NA position at TikTok?
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.
We are looking for an outstanding Agency Partner Management Team Lead to join our North America SMB sales team. This position will lead a team of Agency Partner Managers who are responsible for developing client relationships to nurture and grow our SMB Agencies while cultivating them into TikTok experts and advocates for their advertisers. In addition to leading our APMs, this role will help build out the NA SMB go-to-market strategy across all SMB Sales teams to maximize the opportunity that TikTok has to support the Agency landscape.
Your team will manage Agencies at scale, focusing on education, optimization, product adoption and onboarding new clients onto the platform to increase revenue while delivering on their marketing goals. In addition to developing a high-performing team, this position will be responsible for working with cross-functional teams to create, launch and innovate sales strategies to improve our advertiser's experience and performance on the TikTok platform. This is a dynamic role that requires a passion for growing revenue, mentorship and training, delivering exceptional client service, outstanding ability to set and execute clear sales strategies, while bringing an analytical and operational rigor.
Responsibilities:
- Establish Agency-specific sales strategies and execution plans to enable teams to achieve team goals while also driving long-term initiatives, in partnership with SMB leadership.
- Guide team of Agency Partner Managers on consultative, client-centric selling and demonstrate strong understanding of marketing KPIs, TikTok product expertise/capabilities and measurement
- Hire, coach, develop and inspire your direct reports
- Utilize internal data, performance, market trends, competitive landscape and segment analysis to become a TikTok solutions expert, anticipating and identifying long and short term business opportunities at scale across the North America team
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives that grow the SMB Agency segment via strong project management skills to influence and drive work to completion (Sales Operations, Product Marketing, Program Management, Marketing, Analytics, Strategy, Ad Policy, Partnerships, BDR/Lead Gen, etc.)
- Develop and implement best practices for client interaction, sales, and services. Review and advise on continuous improvement activities to ensure processes are aligned to achieve best results
- Build scalable, repeatable processes to accelerate team's impact
- Serve as an external product expert, educating key agencies on TikTok ad solutions and best practices
Qualifications
Minimum Qualifications:
- 5 years experience in online marketing, sales, agency and/or product solutions
- Proven track record of building, developing and leading high performance teams
- Excellent communicator and comfortable managing multiple tasks
- Experience engaging and influencing at a leadership level with cross-functional groups
- Expert knowledge of social media, mobile apps, and digital/mobile marketing
Preferred Qualifications:
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Experience leading sales or agency partnerships teams within the SMB space
- Data driven, capable of in-depth data interpretation, synthesizing insights through clear, concise communication
- Solutions-oriented with strong problem solving and strategy development experience
- Strong executive presence, with effective listening and strong communication skills
- Detail-oriented to find solutions for clients while improving internal processes and delivering feedback
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up.
- Self-starter and motivated to learn and thrive in a rapid growth, agile and often ambiguous environment
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.
We are looking for an outstanding Agency Partner Management Team Lead to join our North America SMB sales team. This position will lead a team of Agency Partner Managers who are responsible for developing client relationships to nurture and grow our SMB Agencies while cultivating them into TikTok experts and advocates for their advertisers. In addition to leading our APMs, this role will help build out the NA SMB go-to-market strategy across all SMB Sales teams to maximize the opportunity that TikTok has to support the Agency landscape.
Your team will manage Agencies at scale, focusing on education, optimization, product adoption and onboarding new clients onto the platform to increase revenue while delivering on their marketing goals. In addition to developing a high-performing team, this position will be responsible for working with cross-functional teams to create, launch and innovate sales strategies to improve our advertiser's experience and performance on the TikTok platform. This is a dynamic role that requires a passion for growing revenue, mentorship and training, delivering exceptional client service, outstanding ability to set and execute clear sales strategies, while bringing an analytical and operational rigor.
Responsibilities:
- Establish Agency-specific sales strategies and execution plans to enable teams to achieve team goals while also driving long-term initiatives, in partnership with SMB leadership.
- Guide team of Agency Partner Managers on consultative, client-centric selling and demonstrate strong understanding of marketing KPIs, TikTok product expertise/capabilities and measurement
- Hire, coach, develop and inspire your direct reports
- Utilize internal data, performance, market trends, competitive landscape and segment analysis to become a TikTok solutions expert, anticipating and identifying long and short term business opportunities at scale across the North America team
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives that grow the SMB Agency segment via strong project management skills to influence and drive work to completion (Sales Operations, Product Marketing, Program Management, Marketing, Analytics, Strategy, Ad Policy, Partnerships, BDR/Lead Gen, etc.)
- Develop and implement best practices for client interaction, sales, and services. Review and advise on continuous improvement activities to ensure processes are aligned to achieve best results
- Build scalable, repeatable processes to accelerate team's impact
- Serve as an external product expert, educating key agencies on TikTok ad solutions and best practices
Qualifications
Minimum Qualifications:
- 5 years experience in online marketing, sales, agency and/or product solutions
- Proven track record of building, developing and leading high performance teams
- Excellent communicator and comfortable managing multiple tasks
- Experience engaging and influencing at a leadership level with cross-functional groups
- Expert knowledge of social media, mobile apps, and digital/mobile marketing
Preferred Qualifications:
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Experience leading sales or agency partnerships teams within the SMB space
- Data driven, capable of in-depth data interpretation, synthesizing insights through clear, concise communication
- Solutions-oriented with strong problem solving and strategy development experience
- Strong executive presence, with effective listening and strong communication skills
- Detail-oriented to find solutions for clients while improving internal processes and delivering feedback
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up.
- Self-starter and motivated to learn and thrive in a rapid growth, agile and often ambiguous environment
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
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