What are the responsibilities and job description for the Global Client Lead, CPG, Global Accounts position at TikTok?
Responsibilities
About the Team
The Global Agency & Accounts Team (GA&A) is a strategic and consultative partner to the largest advertisers and agencies in the world, helping them to develop TikTok solutions that build businesses and brands across our integrated suite of products.
We are looking for a consultative sales leader to join our Global Accounts Team based in New York. This individual will play a critical role in leading strategic partnerships between TikTok and the world's largest CPG advertisers. This team is consultative in nature and focuses on developing the long-term growth of each global account. The Global Client Lead will own and nurture C-level and senior business brand-side relationships.
We are looking for a strategic leader with deep sales and media experience that will work hand in hand with TikTok's regional teams around the globe. The Global Client Lead will anticipate the business needs of the world's largest advertisers, deliver measurable solutions, be proactive and anticipate business needs and opportunity areas, and shape new marketing approaches with their clients. They will develop strategies for global business development, work cross-functionally and collaboratively with the Consumer, Content, Product and Regional Sales units to drive organizational KPIs and be passionate about inspiring creativity and joy among our marketing partners around the world.
This role is responsible for partnering with the Global Accounts and regional (country) Sales teams to fuel revenue growth, negotiate strong partnerships (JBP contracts), use data and analytics to build consultative solutions for our largest global brand partners, and opportunity map growth areas for our business. Success in this position requires a focus on business development, excellent client service skills, the ability to thrive in a dynamic work environment, skill in managing internal cross-functional teams and experience shaping and motivating a highly functioning team distributed around the globe.
The ideal candidate is an goal based leader, deeply passionate about cross-functional account management, proficient in high level strategic thinking, able to manage teams geographically distributed teams and have the ability to develop actionable strategies that drive business growth. This role requires the ability to work across different time zones and cultures and bring a philosophy of client-centricity to the role both internally and externally. The successful candidate is a builder, intellectually curious, creative, entrepreneurial, resilient, comfortable with ambiguity, strong in strategic thinking and has deep experience leading through influence.
Responsibilities
- Build and shape the vision, global strategy, approach, coordination, engagement planning and success metrics for a global account.
- Generate incremental revenue and help increase existing direct revenue from our top global accounts
- Build a 'ground up' comprehensive business plans, global in nature and regional in execution, that will drive top line revenue growth
- Develop and maintain C-level relationships to expand our presence, and educate and inform on the power of TikTok's platform
- Work with regional sales leadership to establish/set strategic objectives and goals that maximize business impact
- Negotiate annual JBP agreements that support client needs and internal teams across regions
- Regularly consult with regional sales leadership to enhance brand and product level positioning and engagement in their markets
- Sustain close communication and alignment with clients and regional sales counterparts to maximize client strategies and engender trust and collaboration
- Communicate global account strategies with internal stakeholders (regional GMs & regional sales leads) while driving regional consideration
- Partner with the internal Global Agency team and their key decision makers in order to drive collaboration and synergistic advancement at the global account and broader agency level.
- Work collaboratively with the partner Global Agency Team to help drive 360 planning
- Represent TikTok at key client and industry events, as a delegate and or speaker
- Lead a diverse team of globally distributed account directors
Qualifications
Minimum Qualifications
- Relevant leadership CPG experience in a media agency and/or sales orgainization
- Experience managing senior client leaders and c-suite executives
- Strong people manager (global team management is preferred)
- Experience setting and developing actionable strategies for revenue growth
- Global experience operating at global networks in previous roles and deep understanding of nuances by region
- Proactive attitude with excellent project management, organizational, and analytical skills with the ability to identify insights assess business performance
- Excellent communication, collaboration, and interpersonal skills that will be showcased while working with internal and external leadership
Preferred Qualifications
- Experience managing CPG advertisers with a deep understanding of their business and media challenges
- Fluent in both digital and traditional media terminology and measurement with direct experience
- Creative thinker, problem solver, and passionate about going beyond benchmarks
- Thrive in dynamic and fluid environments where change is a constant
- Self-motivated with strong critical thinking skills
- Willingness to travel
- Have a passion for TikTok
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $154000 - $300000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
The Global Agency & Accounts Team (GA&A) is a strategic and consultative partner to the largest advertisers and agencies in the world, helping them to develop TikTok solutions that build businesses and brands across our integrated suite of products.
We are looking for a consultative sales leader to join our Global Accounts Team based in New York. This individual will play a critical role in leading strategic partnerships between TikTok and the world's largest CPG advertisers. This team is consultative in nature and focuses on developing the long-term growth of each global account. The Global Client Lead will own and nurture C-level and senior business brand-side relationships.
We are looking for a strategic leader with deep sales and media experience that will work hand in hand with TikTok's regional teams around the globe. The Global Client Lead will anticipate the business needs of the world's largest advertisers, deliver measurable solutions, be proactive and anticipate business needs and opportunity areas, and shape new marketing approaches with their clients. They will develop strategies for global business development, work cross-functionally and collaboratively with the Consumer, Content, Product and Regional Sales units to drive organizational KPIs and be passionate about inspiring creativity and joy among our marketing partners around the world.
This role is responsible for partnering with the Global Accounts and regional (country) Sales teams to fuel revenue growth, negotiate strong partnerships (JBP contracts), use data and analytics to build consultative solutions for our largest global brand partners, and opportunity map growth areas for our business. Success in this position requires a focus on business development, excellent client service skills, the ability to thrive in a dynamic work environment, skill in managing internal cross-functional teams and experience shaping and motivating a highly functioning team distributed around the globe.
The ideal candidate is an goal based leader, deeply passionate about cross-functional account management, proficient in high level strategic thinking, able to manage teams geographically distributed teams and have the ability to develop actionable strategies that drive business growth. This role requires the ability to work across different time zones and cultures and bring a philosophy of client-centricity to the role both internally and externally. The successful candidate is a builder, intellectually curious, creative, entrepreneurial, resilient, comfortable with ambiguity, strong in strategic thinking and has deep experience leading through influence.
Responsibilities
- Build and shape the vision, global strategy, approach, coordination, engagement planning and success metrics for a global account.
- Generate incremental revenue and help increase existing direct revenue from our top global accounts
- Build a 'ground up' comprehensive business plans, global in nature and regional in execution, that will drive top line revenue growth
- Develop and maintain C-level relationships to expand our presence, and educate and inform on the power of TikTok's platform
- Work with regional sales leadership to establish/set strategic objectives and goals that maximize business impact
- Negotiate annual JBP agreements that support client needs and internal teams across regions
- Regularly consult with regional sales leadership to enhance brand and product level positioning and engagement in their markets
- Sustain close communication and alignment with clients and regional sales counterparts to maximize client strategies and engender trust and collaboration
- Communicate global account strategies with internal stakeholders (regional GMs & regional sales leads) while driving regional consideration
- Partner with the internal Global Agency team and their key decision makers in order to drive collaboration and synergistic advancement at the global account and broader agency level.
- Work collaboratively with the partner Global Agency Team to help drive 360 planning
- Represent TikTok at key client and industry events, as a delegate and or speaker
- Lead a diverse team of globally distributed account directors
Qualifications
Minimum Qualifications
- Relevant leadership CPG experience in a media agency and/or sales orgainization
- Experience managing senior client leaders and c-suite executives
- Strong people manager (global team management is preferred)
- Experience setting and developing actionable strategies for revenue growth
- Global experience operating at global networks in previous roles and deep understanding of nuances by region
- Proactive attitude with excellent project management, organizational, and analytical skills with the ability to identify insights assess business performance
- Excellent communication, collaboration, and interpersonal skills that will be showcased while working with internal and external leadership
Preferred Qualifications
- Experience managing CPG advertisers with a deep understanding of their business and media challenges
- Fluent in both digital and traditional media terminology and measurement with direct experience
- Creative thinker, problem solver, and passionate about going beyond benchmarks
- Thrive in dynamic and fluid environments where change is a constant
- Self-motivated with strong critical thinking skills
- Willingness to travel
- Have a passion for TikTok
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $154000 - $300000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $154,000 - $300,000
