What are the responsibilities and job description for the Global Client Lead - Automotive, Global Accounts position at TikTok?
Responsibilities
About the Team
The Global Agency & Accounts (GA&A) Team partners with the world’s largest advertisers and agencies, providing strategic solutions to help brands grow through TikTok’s suite of products.
We seek a consultative sales leader to join our Global Accounts Team. This role is instrumental in managing strategic partnerships with top Automotive global advertisers, owning C-level relationships, and driving long-term growth. The ideal candidate is an experienced media and sales professional who can anticipate business needs, develop global strategies, and collaborate cross-functionally to shape marketing approaches.
This role requires strong business development skills, the ability to navigate complex global organizations, and a track record of influencing senior stakeholders. The ideal candidate is entrepreneurial, resilient, and strategic—comfortable leading a distributed team and driving impact in a dynamic, fast-paced environment.
This role can be based in Los Angeles, CA or New York, NY.
Responsibilities
- Build, shape, and execute a global strategy, vision, and success metrics for a key account.
- Drive revenue growth, expanding direct partnerships with top global advertisers.
- Establish and nurture senior client relationships, positioning TikTok as a key strategic partner.
- Collaborate with regional sales teams to align global strategies with regional market execution.
- Negotiate Joint Business Partnerships (JBP) agreements, ensuring alignment with client and internal objectives.
- Use data and analytics to build consultative solutions that maximize client impact.
- Partner with internal teams (Product, Sales, Consumer, Content) to drive TikTok’s global business objectives.
- Represent TikTok at key industry and client events.
- Lead a globally distributed team, fostering high performance and collaboration.
Qualifications
Minimum Qualifications
- Proven leadership experience in media, advertising, or sales, with experience managing large global accounts.
- Proven C-suite relationship management and business development expertise.
- Strong people management skills, ideally leading global teams.
- Experience in strategy development, revenue growth, and cross-functional collaboration.
- Deep understanding of global media landscape, regional nuances, and measurement frameworks.
- Analytical mindset, able to translate data into insights and actionable strategies.
- Experience in digital and traditional media, fluent in media terminology and measurement.
Preferred Qualifications
- Experience managing Automotive advertisers, with a deep understanding of their business, marketing, and media challenges.
- Excellent communication, negotiation, and consultative selling skills.
- Comfortable navigating ambiguous, fast-paced environments and driving results.
- Self-motivated, strategic thinker with strong problem-solving skills.
- Willingness to travel as needed.
- Passion for TikTok’s platform and creative potential.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $153000 - $250000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the Team
The Global Agency & Accounts (GA&A) Team partners with the world’s largest advertisers and agencies, providing strategic solutions to help brands grow through TikTok’s suite of products.
We seek a consultative sales leader to join our Global Accounts Team. This role is instrumental in managing strategic partnerships with top Automotive global advertisers, owning C-level relationships, and driving long-term growth. The ideal candidate is an experienced media and sales professional who can anticipate business needs, develop global strategies, and collaborate cross-functionally to shape marketing approaches.
This role requires strong business development skills, the ability to navigate complex global organizations, and a track record of influencing senior stakeholders. The ideal candidate is entrepreneurial, resilient, and strategic—comfortable leading a distributed team and driving impact in a dynamic, fast-paced environment.
This role can be based in Los Angeles, CA or New York, NY.
Responsibilities
- Build, shape, and execute a global strategy, vision, and success metrics for a key account.
- Drive revenue growth, expanding direct partnerships with top global advertisers.
- Establish and nurture senior client relationships, positioning TikTok as a key strategic partner.
- Collaborate with regional sales teams to align global strategies with regional market execution.
- Negotiate Joint Business Partnerships (JBP) agreements, ensuring alignment with client and internal objectives.
- Use data and analytics to build consultative solutions that maximize client impact.
- Partner with internal teams (Product, Sales, Consumer, Content) to drive TikTok’s global business objectives.
- Represent TikTok at key industry and client events.
- Lead a globally distributed team, fostering high performance and collaboration.
Qualifications
Minimum Qualifications
- Proven leadership experience in media, advertising, or sales, with experience managing large global accounts.
- Proven C-suite relationship management and business development expertise.
- Strong people management skills, ideally leading global teams.
- Experience in strategy development, revenue growth, and cross-functional collaboration.
- Deep understanding of global media landscape, regional nuances, and measurement frameworks.
- Analytical mindset, able to translate data into insights and actionable strategies.
- Experience in digital and traditional media, fluent in media terminology and measurement.
Preferred Qualifications
- Experience managing Automotive advertisers, with a deep understanding of their business, marketing, and media challenges.
- Excellent communication, negotiation, and consultative selling skills.
- Comfortable navigating ambiguous, fast-paced environments and driving results.
- Self-motivated, strategic thinker with strong problem-solving skills.
- Willingness to travel as needed.
- Passion for TikTok’s platform and creative potential.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $153000 - $250000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $153,000 - $250,000
