What are the responsibilities and job description for the Global Product Marketing Manager, Measurement - NY position at TikTok?
Responsibilities
About the team
Our Ads Measurement PMM team covers Attribution, Incrementality and 3rd party integrations. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our performance measurement solutions.
You will use your experience and marketing knowledge working with measurement products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand measurement industry trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.
Responsibilities:
Owner of 1-2 brand measurement solutions in TikTok's solution suite with a strong understanding of auction ads capabilities.
Define go-to-market strategy for TikTok's brand Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
Develop thought leadership around key product launches and ins response to industry developments partnering closely with the Global Business Marketing team
Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created.
Qualifications
Minimum Qualifications:
BA/BS degree or above
3 years of product marketing or product management experience with digital ad products
5 years of experience in the digital advertising industry in a measurement capacity
Strong knowledge of measurement solutions (Brand Lift Study, Sales Lift, MMM, advertising effectiveness solutions) and experience working on qualitative and quantitative measurement of marketing campaigns.
Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
Preferred Qualifications:
The base salary range for this position in the selected city is $148000 - $240000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About the team
Our Ads Measurement PMM team covers Attribution, Incrementality and 3rd party integrations. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our performance measurement solutions.
You will use your experience and marketing knowledge working with measurement products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand measurement industry trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.
Responsibilities:
Owner of 1-2 brand measurement solutions in TikTok's solution suite with a strong understanding of auction ads capabilities.
Define go-to-market strategy for TikTok's brand Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
Develop thought leadership around key product launches and ins response to industry developments partnering closely with the Global Business Marketing team
Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created.
Qualifications
Minimum Qualifications:
BA/BS degree or above
3 years of product marketing or product management experience with digital ad products
5 years of experience in the digital advertising industry in a measurement capacity
Strong knowledge of measurement solutions (Brand Lift Study, Sales Lift, MMM, advertising effectiveness solutions) and experience working on qualitative and quantitative measurement of marketing campaigns.
Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
Preferred Qualifications:
- Ad Attribution experience with a technology company, media agency, consulting firm preferred.
- A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
The base salary range for this position in the selected city is $148000 - $240000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $148,000 - $240,000
