Lead Creative Strategist

Creative Lab is TikTok’s culture and innovation consultancy for brands and creative companies. We help brands start the next big thing on TikTok.
Our team brings together individuals from every discipline and industry and encourages them to embrace their unique superpowers to create legendary impact.
When we’re not busy shaping the future, we’re throwing pizza parties, making bootleg Pokémon cards, mailing each other lady bugs, turning unexpected projects into children’s books, and generally working to inspire creativity and bring joy in everything we do.

About the Team
We are culture and innovation consultants for brands. We help clients become part of the TikTok
community, generate hype and build fandom.

We are strategists, writers, art directors and artists… but we try to avoid such labels. We are lead creative strategy on platform. We pursue innovation in everything we do. We live in the
future. We breathe culture. We speak the language of emerging trends and ideas. We collaborate humbly. We support each other generously.

About You
You are a thinker and a do-er. You are immersed in culture and pride yourself on mining for critical insights that help change the game. You are both right-brain and left-brain, and are
actively developing your fluency on upcoming trends as well as research and data.
You are someone with a knack for both creative execution and strategy. Someone with enthusiasm for what is happening in culture. Someone who approaches the work with a hunger for problem-solving and a desire to imagine the possibilities for clients on our platform.

You know that team work makes the dream work and are ready to roll up your sleeves. You have an appetite for learning, a hunger for a start-up environment and aren’t afraid to experiment. You respect vision and know the sum of all parts equals the whole, because you know that great work takes partnership. Above all else, you’re obsessed with TikTok and our creator community.

Responsibilities:

• Partnering with Lead Creative Strategists and Creative Strategy Director to consult

clients and design and create custom creative solutions

• Ensuring that deliverables consistently meet Creative Lab vision and business goals
• Ability to translate client objectives, audience data and cultural trends into meaningful

insights and creative programs for our clients

• A great storyteller who can work closely with teammates, cross-functional partners and agencies to inspire TikTok-first thinking. You must enjoy getting your hands dirty, building work and prototyping ideas.
• A strategy specialist that can connect clients’ business and marketing goals to compelling

insights-driven creative opportunities

• Contribute to playbooks, guides and creative inspiration for the platform
• Assist in driving clients toward case-study level work
• 3 – 5 years experience in a similar role
• Strong strategy game - you ideate original concepts with a strong foundation (insights!) and

build presentation decks that get brands and creative agencies excited about your ideas

• Strong culture game – you’re immersed in entertainment media, but have a knack for

knowing what’s happening underground; you are passionate about pushing culture forward on TikTok

• A curious thinker who is passionate about cultural trends and all things creative,
• Great presentation game - you are comfortable presenting and speaking with clients
• Writing skills on point
• Research nerd
• ❤️ TikTok
• Understanding of TikTok (beyond a passive user)
• A genuine interest in and aptitude for the type of content TikTok makes
• Grace under pressure
• Great people skills
• High integrity
• Great organizational skills - Must be very organized and able to juggle several projects

at different stages at a time.

• Understanding of the local market advertising ecosystem and trends
• Ability to work in a fast-paced environment under tight deadlines
• "Plus"
• Agency experience
• Active on TikTok (community or creator)
• Graphic design skills

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience.
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at accommodations@tiktok.com.