Marketing Manager - Rising Light Ridge

About Us

Rising Light Ridge is a ministry of the Tim Tebow Foundation and will be a fully accessible recreational, learning, and ministry campus. Rising Light Ridge will provide a community of belonging where participants of all backgrounds and abilities and their families can experience Faith, Hope and Love and grow in Christ. Our programming is designed to foster peer-to-peer relationships that inform, serve, and challenge one another.

Learn more at Rising Light Ridge website!

Position Type: Full-time

Reports to: Sr. Director of Marketing & Communications at the Tim Tebow Foundation

Supports: Rising Light Ridge

Key Responsibilities

• Brand Marketing
• Leveraging the insight and experience of key stakeholders, pioneer and oversee the storytelling, awareness, campaigns, and marketing of Rising Light Ridge’s campus programs.
• Manage all marketing materials, internal and external communications, website updates, and social media presence promoting Rising Light Ridge’s campus programs.
• Collaborate with TTF’s marketing team on the creation and execution of a strategic plan for communication around the expansion of Rising Light Ridge
• Manage the development of a strong brand identity for Rising Light Ridge, both digitally and physically, in collaboration with RLR and TTF leadership
• Grow and sustain programmatic engagement across all digital platforms
• Collaborate with members of the TTF Marketing and Engagement Team to develop effective and efficient marketing and communication calendars
• Assist in building digital advertising campaigns to promote the brand and initiatives using various ad suites
• Participate in the creation of annual marketing plans/budgets
• Collaborate with TTF’s marketing team around a cohesive and compelling digital experience by helping to define, optimize, and champion Rising Light Ridge’s content strategy and distribution
• Digital Marketing
• Collaborate on the development of visual branding across all channels
• Produce intuitive and effective RLR Program-focused content for social media, marketing, etc.
• Collaborate with TTF’s marketing team on a strategy to establish and grow distribution lists, i.e. Email, Social, Push Notifications, text, etc.
• Content Creation
• Collaborate with TTF’s marketing team on the creative storytelling for Rising Light Ridge and collaborate with all key stakeholders including internal team, and TTF
• Research, analyze and recommend the most productive use of internal, affiliated, and external resources to maximize impact and ROI
• Gather, organize, and curate all RLR content, including stories
• Develop creative assets, stories, and contextual content for social media, email, and text messaging
• Continuously research and stay up to date on social media trends and platforms
• Work with Rising Light Ridge and TTF teams on the development of long-form stories and blogs
• Administrative
• Consistently monitor all web content for accuracy and clarity and make updates as needed
• Be primary point of contact for information requests and external communications
• Support the preparation of business materials including donor development materials, ministry updates and meeting presentations
• All other duties or responsibilities as assigned
  
  

Experience And Qualifications

• Bachelor’s Degree in related field and / or minimum of five to seven years of marketing and communications experience including traditional and social media with prior start-up experience a plus
• Demonstrated success leading and directing marketing campaigns, and the ability to manage the department budget and deliver expected outcomes
• Demonstrated ability to work both independently and collaboratively as required
• Excellent interpersonal, analytical, and organizational skills and ability to prioritize and execute responsibilities in the face of competing priorities
• Personal qualities of strong work ethic, emotional intelligence, and diligence.
• A sense of humor, tolerance for change, and a demonstrated ability to contribute to a positive culture
• A team player with the ability to motivate others.
• Commitment to the mission, vision, values, and statement of faith of Rising Light Ridge and the Tim Tebow Foundation
• Proficiency with Facebook, Twitter, Instagram, and LinkedIn social media platforms
• Willing to maintain compliance with Mission, Vision, and Values Statement of Faith of Tim Tebow Foundation and Rising Light Ridge
  
  

Priorities and responsibilities for this role will evolve as the campus is developed and expands operations. Flexibility in managing and adjusting priorities is a must.

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