What are the responsibilities and job description for the Head of Marketing position at TINH HOA LABEL LLC?

Company Description

TINH HOA BROTHERS CORPORATION (THB) is a dynamic and innovative company managing three distinct businesses : Vielite (music and entertainment), Viehome (construction and smart homes), and Viegame (interactive gaming). With a mission to redefine industries, THB leverages a multidisciplinary approach to foster growth and creativity across its subsidiaries.

Role Description

This full-time on-site role for a Head of Marketing at TINH HOA BROTHERS CORPORATION will lead and oversee all marketing efforts across the three subsidiaries in the US and Vietnam, ensuring cohesive strategies that align with the company’s vision and goals. This role requires a creative thinker with strong leadership skills and fluency in both English and Vietnamese to effectively connect with diverse teams and markets. The Marketing Head will drive brand positioning, strategic campaigns, and market growth while fostering innovation and collaboration across teams.

Responsibilities

Develop and implement comprehensive marketing strategies for Viehome, Vielite, and Viegame.
Oversee branding, advertising, and promotional activities to ensure consistency and alignment with THB’s vision.
Manage and lead a marketing team, fostering creativity, collaboration, and professional growth.
Analyze market trends, conduct research, and identify opportunities for growth and expansion.
Build and maintain relationships with media, partners, and stakeholders to enhance brand visibility.
Develop and oversee budgets, ensuring campaigns are cost-effective and impactful.
Create bilingual (English and Vietnamese) marketing materials to target local and international audiences.
Evaluate campaign performance using KPIs and adjust strategies to achieve desired outcomes.
Collaborate with cross-functional teams across all subsidiaries to ensure alignment and synergy.

Requirements

Fluency in English and Vietnamese (spoken and written).

Bachelor’s degree in Marketing, Business Administration, or a related field.

7 years of progressive marketing leadership experience, preferably in multiple industries.

Strong understanding of digital marketing, branding, and traditional advertising.

Proven ability to develop and execute successful marketing campaigns.

Exceptional interpersonal, communication, and presentation skills.

Ability to lead and inspire diverse teams and manage multiple projects simultaneously.

Analytical mindset with a strong ability to interpret data and drive decision-making.

Experience in construction, creative industries, or gaming is a plus.

Benefits

100% coverage for medical, dental, and vision insurance.

Paid time off, sick leave, and holidays.

Professional development opportunities and career growth.

TINH HOA BROTHERS CORPORATION is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

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