Marketing & Sales Manager

Job Type

Full-time

Description

Description

This Marketing & Sales Manager role will directly support TM Associates' growing portfolio of properties by implementing effective marketing, advertising, sales, training, and leasing support strategies to meet / improve budgeted occupancy goals. The ideal candidate will show results by optimizing lead generation efforts to attract a qualified applicant pool while simultaneously reinforcing TM's mission and core values.

The Marketing & Sales Manager will collaborate with the VP of Marketing, Senior Marketing Manager, Operational VPs, TM Development, Department Heads, Regional Community Managers, and on-site staff within a portfolio of TM Owned and managed properties, to maintain and / or improve economic occupancy and rental income using best-in-class technology and our streamlined marketing and business practices.

Requirements

Requirements

This position offers a flexible schedule and will require roughly 25% travel. The Marketing & Sales Manager's primary responsibilities include, but are not limited to the following :

Marketing Implementation

Primary focus on an assignment of TM-owned properties not meeting or exceeding budgeted economic occupancy goals.Collaborate interdepartmentally (Operations, Compliance, Development, Training, Business Operations Systems Support, Marketing, Accounting) as needed to formulate effective strategies that maximize property and company success.Lead meetings and provide timely follow-up with a clearly defined strategy that includes actionable items and measurable goals.Identify and support training needs that will positively impact leasing, occupancy, and marketing objectives.Understand the unique marketing needs at each assigned property and create / lead the implementation of approved marketing plans. Initiate efforts from set-up, copywriting, and design, to full launch - transitioning to management and monitoring.Optimize multichannel marketing campaigns, identify areas of opportunity, and adjust in real-time, as needed to achieve desired outcomes.Manage marketing contracts to ensure budget guidelines are maintained and marketing spend is optimized for assigned properties.Develop / project manage all marketing initiatives, including property websites, collateral, promotional items, digital advertising (PPC, SEO / SEM, display ads, geofencing), social media, reputation management / monitoring, photography, model apartments, etc.).

• Create and maintain web content for property websites, tmamgroup.com, social media and all internet listings in assigned portfolio.Work with internal and external resources / vendor partnersCreate e-blast campaigns - write copy, select images, QA, analyze, and leverage best practices.Maintain an in-depth knowledge of market trends and forecasts, demographics, economic conditions, and competitors for properties in an assigned portfolio that could impact occupancy.Supports corporate outreach initiatives and property / corporate eventsAssist with Corporate Marketing initiatives and events.Ad hoc projects and tasks as assigned.Lead Acquisition Tracking and Analysis

Leverage reports and data points to establish pitfalls and offer strategic solutions.Use tracking tools and available technology to monitor campaign success and efficiency.Ensure accuracy of source attribution through quality assurance testing and tracking.Closely monitor and manage campaign performance as it impacts occupancy, lead generation, conversions, and subsequent return on investment (ROI).Provide regular marketing performance reporting and analysis and present findings to key stakeholders.What You Bring to Us :

BA / BS degree required.Minimum of three to five years of property management marketing experience that includes a diverse portfolio (affordable / conventional / mixed-income / rural development, new construction, lease-up, redevelopment) or equivalent.Keen understanding of onsite property operations in affordable housing.A positive, can-do attitude and a strong desire to deliver outstanding service.Demonstrated proficiency in business writing and verbal communication.Comfortable presenting to a diverse audience.Analytical mindset with the ability to evaluate campaign effectiveness, identify areas of opportunity, implement action plans, and measure results.Drive to continuously learn and develop skills.Exceptional team player and collaborator who will foster a positive corporate culture and be a brand ambassador for TM Associates.Attention to detail and quality of work product.Goal-focused and deadline-driven.Highly creative with fresh ideas and innovative perspectives.Proficiency in Microsoft Office Suite is required.Working knowledge of Adobe Suite.Experience with Yardi (Voyager, CRM, Rent Café) is a plus.