What are the responsibilities and job description for the Social Media Marketing Intern position at Toho International, Inc.?
Are you a bold and ambitious marketer ready to make a significant impact? We are seeking a Lifecycle Marketing Manager who is hungry to help us scale and grow. In this pivotal role, you'll have the opportunity to build and optimize customer lifecycle marketing initiatives from the ground up. You'll manage the planning, building, and execution of innovative marketing campaigns across owned channels such as email, websites, and SMS, all with a laser focus on driving E-commerce revenue growth.
We value creativity and experimentation—you won't hesitate to test new ideas, iterate quickly, and present your findings confidently. Your ability to experiment and derive actionable insights will be crucial in helping our buying and marketing teams make informed, data-driven decisions. Collaboration is key; you'll work closely with internal partners like Creative and E-commerce, as well as external agencies, to develop compelling campaign strategies and oversee their execution, analysis, and optimization.
A member of the Marketing team, this role will help in our mission to bring fans of Godzilla and anime more of what they love, straight from the source.
Who We Are:
Toho International, Inc. is the U.S. subsidiary of Toho Co, Ltd (“Toho”), a prestigious Japanese entertainment studio renowned for its development, production, exhibition, and distribution of captivating live-action and anime content, including motion pictures, television, and theater. We focus on managing and commercializing Toho’s intellectual property portfolio, with a special emphasis on the iconic Godzilla brand. We also operate Godzilla.com, the official U.S. Godzilla store, and iiZO.shop, a curated destination for premium Toho merchandise, including fashion-forward apparel and exclusive collaborations. With a focus on authenticity and innovation, we’re growing Toho’s presence in international markets, making sure both lifelong fans and new generations can experience its iconic stories.
What You’ll Do:
This internship provides hands-on experience in multiple aspects of working in social media such as content creation, social media reporting, and influencer relations. As a Social Media Intern, you will assist the Social Media Marketer in developing and executing social media campaigns, while also getting to know the Godzilla, iiZO, and My Hero Academia brands.
- Pitch new ideas on a weekly basis based on brand priorities, trends, and cultural moments
- Film and edit short-form videos for iiZO and Godzilla store
- Assist with creating captions for social posts
- Perform editing tasks as needed for short-form videos (ie adding on-screen captions, adding music)
- Assist with publishing content directly to our social platforms (ie Instagram Stories, X polls, IG polls)
- Assist in scheduling posts using social media management tools like Hootsuite
- Support the team in maintaining and keeping the social media calendar updated
- Assist in compiling weekly and monthly social media performance reports
- Pull social media analytics at the completion of campaigns
- Provide biweekly social listening reports on trending topics related to Godzilla, My Hero Academia, and other animes
- Find and source influencer partners that fit the brands
- Assist in day-to-day communications with influencer partners
- Partner with other members of the team to assist with reporting and other tasks as needed
- Support the marketing team with on-site duties at events as needed
What You'll Bring:
- Currently pursuing or recently completed a degree in Marketing, Communications, Media, or a related field
- Strong understanding of social media platforms like Instagram, TikTok, Facebook, X, LinkedIn, YouTube
- Comfortable using Google Workspace (Docs, Sheets, Slides)
- Basic understanding of social media strategy and content creation
- Excellent written and verbal communication skills
- Strong organizational and time management skills
- Experience with tools like Canva, CapCut, or in-app editing tools is a plus
- Previous internship experience in social or content creation is a bonus–but not required
- Excellent analytical and problem-solving skills with a data-driven approach to decision-making.
- Strong and tactile communicator who understands how to effectively present ideas and navigate multi-party conversations.
- Proven ability to work collaboratively in cross-functional teams and manage relationships with external agencies.
- Comfortable building and refining processes from the ground up in a fast-paced environment.
- Ability to adapt to changing business needs and work priorities.
- A passion for, or a willingness to learn about, Godzilla and anime.
What We Offer:
- At Toho International, we combine our love for storytelling with cutting-edge e-commerce strategies, delivering exclusive products that connect our legendary brands with fans across the globe. Join our team, and be part of shaping the future of iconic properties like Godzilla, bringing them to life for new and devoted generations alike.
- Work closely with a dynamic team, fostering growth and innovation in a supportive culture.