What are the responsibilities and job description for the Website Marketing Specialist- Tom Wood Group position at Tom Wood Inc.?
The Tom Wood Group, in Indianapolis, IN is seeking a detail-oriented and tech-savvy Website Marketing Specialist to manage and optimize our dealership websites while supporting digital marketing initiatives. As the Website Marketing Specialist, you’ll play a critical role in maintaining website performance, creating compelling content, and ensuring our online presence aligns with marketing goals. This role ensures a seamless online experience, keeps website content fresh and engaging, and helps drive customer engagement across our automotive and powersports businesses.
Responsibilities:
Website Management & Support
- Maintain and update content across multiple dealership websites, ensuring accuracy and brand consistency.
- Add links, banners, promotions, and new pages as needed to support marketing initiatives.
- Troubleshoot website functionality issues, working with third-party vendors (e.g., Dealer.com, CDK, Sincro, WordPress) when necessary.
- Manage website integrations, including CRM connections, inventory feeds, and lead forms.
- Audit and optimize site structure for SEO, user experience, and conversion performance.
Digital Content & Marketing Support
- Write and edit website content, including service pages, promotional banners, and blog articles.
- Optimize content for SEO to improve search rankings and organic traffic.
- Collaborate with the marketing team to align website content with digital advertising, social media, and email campaigns.
- Monitor and analyze Google Analytics and website performance metrics, making recommendations for improvements.
- Assist in launching and maintaining new dealership websites and digital tools.
Qualifications:
- 2 years of experience in website administration, digital marketing, or content creation.
- Basic knowledge of HTML, CSS, and SEO best practices.
- Experience with Google Analytics, Google Search Console, and tracking tools.
- Strong writing and editing skills with an understanding of content strategy and user experience.
- Excellent troubleshooting skills and ability to coordinate with developers or vendors.
- Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.
Benefits:
- PTO & Vacation
- Paid Holidays
- Medical
- Dental
- Vision
- 401k with Company Match
- Life
- Disability
- Training
- Tuition Reimbursement
- Service Awards
- Career Advancement
- Wisely and Daily Pay
About Tom Wood Group
The Tom Wood Group is proud to be family-owned and locally operated for over 50 years. Since our start in 1967, the Tom Wood Group has grown outside of automotive to include many franchises with locations throughout the Midwest and New Zealand.
Our Core Values: Humbly Confident, Passionately Driven, Sincere Desire to Help Others, Uncompromising Integrity
Offers of employment are contingent upon successfully passing a background screening including a criminal background check, a review of motor vehicle record, verification of social security number, and passing a drug test at a certified testing facility. Tom Wood Group is an equal-opportunity employer.
