What are the responsibilities and job description for the Founding Head of Marketing position at Toma?
You will be responsible for developing and executing comprehensive marketing strategies that position Toma as the leading AI solution in the automotive service industry.ResponsibilitiesDevelop and execute a marketing strategy with full agencyCreate and manage engaging content across multiple channels, including social media, blog posts, and case studiesBuild and maintain our brand presence across all digital platformsDrive SEO optimizationIdentify and cultivate strategic partnershipsAnalyze marketing metrics and optimize campaignsCollaborate with sales, product, and design to create compelling materials that showcase our value propositionWrite case studies on our blogGeneral RequirementsDon't Lie : have an inherent drive to seek the truth about the world and use it to guide your decision-makingBe Great : have a track record of excellence throughout your careerLook Deep : have a penchant for asking second, third, and nth order questionsTake Ownership : be galvanized by agency and have a knack for turning unclear objectives into actionable steps into resultsJob Requirements3-4 years of proven marketing experience , preferably in B2B SaaS and / or automotive industrySeasoned in content creation and management across multiple platformsStrong SEO knowledge and experience in improving search rankingsExcellent project management skills and ability to meet deadlinesExpertise in appropriate tooling for marketing automation and CRM (AI-enabled tooling is a plus!)A propensity for using data in making campaign decisionsNice-to-HavesExcitement for AI and its place in the automotive industryProven ability to build and maintain strategic partnershipsSolid understanding of automotive industry dynamics and dealer pain pointsBackground in AI of tech industryExperience in growth hacking and viral marketing strategiesPortfolio of successful case studies and content campaignsNetwork within the automotive industryAn infectious passion for hobbies you can't wait to share with the teamLocationRemote or San Francisco is equally preferred. Our office is located in the Dogpatch neighborhood. If remote, we will fly you to our office quarterly.BenefitsFree in-office lunches and group dinners dailyGym membership stipendFree Medical, dental, and vision insuranceUnlimited time off#J-18808-Ljbffr