Demo

Associate Brand Manager

TOMY International, Inc.
Canton, MA Full Time
POSTED ON 2/14/2025
AVAILABLE BEFORE 4/14/2025

This entry-level position will assist in the development of multiple product lines targeted at expectant parents, babies, toddlers and gift givers. As a member of a cross-functional consumer products team, the Associate Brand Manager will assist in new product development, product & graphic refreshes, sales communication, content development, marketing, promotions, finance and operations, consumer research. Limited travel required for meetings and events. TOMY observes a hybrid work schedule. Team members collaborate in the office Tuesday – Thursday and work from home Monday & Friday.

EDUCATION: Bachelor’s degree in marketing or business management

EXPERIENCE: 1 year work experience or commensurate experience

KNOWLEDGE & SKILLS:

· Superior executional skills with strong attention to detail & time management

· Proactive, self-starter

· Proven analytical skills with ability to convert data into solid strategic recommendations

· Entrepreneurial attitude

· Resourceful problem solver

· Excellent verbal, written and presentation skills

· Strong power point and excel skills

· Highly adaptable to change

· Strong work ethic, with high energy level, motivation and enthusiasm

PRIMARY RESPONSIBILITIES:

Business Analysis/Management

o Review product performance for item rationalization recommendations

o Assist in product lifecycle management; work with sales on excess sell-off plans

o Maintain P&L’s, Line Lists and additional team documents

o Leverage internal sales tools to track business performance

Packaging and Product Design

o Manage licensed artwork submissions & submit contract samples to licensors

o Review licensed packaging for communications consistency

Market and Consumer Research

o Participate and assist in the coordination of consumer research initiatives such as focus groups and surveys

o Collect, analyze and synthesize consumer, customer and competitive data to support team’s development of products

Marketing Communication

o Assist with coordination of product page content, infographics, photography and video

o Assist marketing communications team with executional details related to annual consumer marketing plans

Sales/Retailer Support

o Amazon catalog management – content updates

o Coordinate sales materials & product samples as requested for customer meetings, internal presentations and industry events

o Create and maintain sell sheets

o Coordinate and lead creation of promotional displays

Job Type: Full-time

Benefits:

  • 401(k) 3% Match
  • Employee assistance program
  • Employee discount
  • Life insurance

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Experience:

  • New Product Development: 1 year (Required)
  • Product Design: 1 year (Required)

Ability to Commute:

  • Canton, MA 02021 (Required)

Ability to Relocate:

  • Canton, MA 02021: Relocate before starting work (Required)

Work Location: In person

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