What are the responsibilities and job description for the Content Creator - Art Director Job at Tonal Systems, Inc. in New York position at Tonal Systems, Inc.?
Who We Are
Tonal is the world’s first all-in-one home gym with a simply stunning design. It has completely revolutionized the fitness journey, with adaptive weight and coaching cues powered by advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging. With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness, and Power Progress for our members.
Overview
Tonal is seeking a creative and social-savvy Art Director / Content Creator to support our marketing communications and community engagement efforts. The ideal candidate will develop engaging content that drives interest and builds brand equity for Tonal across social media and in advertising communications. This role combines graphic design, film production, and social media expertise to create impactful original content that resonates with our audience.
This is a hybrid position based in New York, New York.
What You Will Do
Create social content, print, and digital assets aligned with broader marketing and campaign objectives
Concept, capture, and produce social series and posts, partnering with Social Strategist and Community Manager to execute
Create visually compelling assets optimized for each channel
Evolve the brand storytelling style to feel more luxury / premium
Design social media graphics, carousels, videos, etc.
Stay current with pop culture, fitness / health / wellness social media, and platform updates as they relate to content creation and concepting
Who You Are
4 years experience creating social media content for brands, ideally in the luxury space
Proven track record of growing social media engagement and following
High proficiency in Figma and social media design tools
Experience with photography, video and photo editing, and motion graphics
Foundational knowledge of social platform best practices and content specifications
Strong conceptual and visual storytelling skills
Portfolio of conceptual work with strong design, color balance, photography, logo, and typography skills
NYC-based and able to travel to our NYC office at least one day per week for content production
At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.
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