Social Strategist

Who We Are

Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging.

With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.

Overview

Tonal is seeking a dynamic Social Strategist to manage our organic social communications and community engagement efforts. The ideal candidate will develop and execute a comprehensive social media strategy that amplifies our brand voice, drives engagement, educates prospects, and supports our overall marketing objectives.

This is a Hybrid position based in New York, New York.

What You Will Do

• Develop and implement a holistic social media strategy and playbook across all platforms (Instagram, Twitter/X, LinkedIn, TikTok, Facebook, YouTube, Threads) that aligns with our brand strategy and marketing goals
• Create and manage a social content calendar that ensures consistent, high-quality, and engaging social media content
• Oversee the day-to-day management of social media channels, including content creation, posting, and community management
• Collaborate with Content Creator and Community Manager to concept and execute social content, ensure high-quality content, and provide strategic guidance
• Monitor and analyze social media metrics, generating regular reports on performance, engagement, and ROI
• Stay current with pop culture, fitness/health/wellness social media, platform updates and trends, and emerging digital communication strategies
• Collaborate with marketing, product, and content teams to ensure integrated, consistent messaging, brand identity, and campaign execution
  
  

Who You Are

• 3-5 years of experience in social media strategy, social media marketing, and content production, ideally with some experience in the luxury space
• Proven track record of growing social media audiences and driving engagement
• Strong understanding of social media best practices, analytics, and performance measurement tools
• Excellent writing and communication skills across various platforms and formats
• A pulse on and passion for what’s next in social and pop culture
• Strong leadership skills with experience managing and mentoring team members
• NYC-based and able to travel to our NYC office on a regular basis as needed for content production
• Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred
  
  

Nice To Have

• Experience working with Sprout Social
  
  

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.

Compensation Range: $97K - $126K