What are the responsibilities and job description for the Product Marketing Manager position at Top Employers Institute?
Product Marketing Manager
Top Employers Institute is the global authority recognising excellence in people practices. We assist companies to accelerate these practices and further enrich their worlds of work. Through the Top Employers programme, participants are audited, certified and recognised as employers of choice. Established more than 30 years ago, Top Employers Institute now certifies over 2,300 organisations in 121 countries. These certified companies positively impact the lives of over 12m employees globally.
Purpose and Contribution to the Company Strategy
The Product Marketing Manager will play a pivotal role in driving the success of the company's products by leading go-to-market strategies and crafting compelling messaging for the value propositions.
This role focuses on bringing new products to market and optimizing the messaging for existing products to maximize new business creation.
The Product Marketing Manager will collaborate cross-functionally with product management, commercial, marketing teams to develop and execute go to market plans, ensuring that the right messaging resonates with the target audience and supports business growth.
Key Responsibilities
- Lead and execute go-to-market strategies for new product launches, including target audience identification, competitive positioning, and launch timing.
- Work closely with product management to understand product roadmaps and ensure alignment of messaging with product features and benefits. Partner with commercial and marketing teams to ensure product positioning is effectively communicated across all channels.
- Develop compelling value propositions that clearly articulate the product’s unique selling points, differentiators, and benefits to the target market.
- Plan and manage product launches, coordinating efforts across different teams (product, sales, marketing) to ensure a smooth and successful launch.
- Create sales tools, presentations, and collateral that help the sales team communicate product benefits and effectively engage with prospects and customers.
- Collaborate with the broader marketing team to optimise product campaigns and results and understand the overall effectiveness of product communications
- Continuously evaluate and enhance the messaging for current products, ensuring that it stays relevant, competitive, and resonates with the target audience to drive new business creation.
- Measure the success of go-to-market efforts and product positioning by tracking key performance metrics such as customer acquisition, market share growth, and sales performance.
Competencies
Company competencies (for everyone):
- Collaboration
- Customer focus
- Global perspective
Key success competencies (in addition to company competencies):
- Business Insight,
- Strategic mindset,
- Plans and aligns
- Ensures accountability
- Organisational savvy
- Stakeholder management
Qualification Criteria
• A bachelor's degree in marketing or business
• 5-7 years of experience in product marketing ideally within a SaaS company or a similar industry.
• Strong understanding of go-to-market strategies and product launch best practices.
• Excellent communication skills with the ability to craft clear, concise, and compelling messaging.
• Experience working in a cross-functional environment and managing multiple stakeholders.
• Ability to analyse market trends, customer needs, and competitive landscape to inform product positioning.
• Strong interpersonal skills and the ability to collaborate effectively with colleagues at all levels of the organization.
• Results-oriented mindset, with a focus on driving tangible outcomes and delivering measurable business impact.
Top Employers Institute offers
Purposeful Impact. Global Connections. Versatile Working Environment.
At Top Employers Institute, you collaborate with colleagues worldwide as you shape a career focused on enriching the world of work, bringing your best self.
At Top Employers Institute, we believe in:
- Living our human-centric approach (flexible working conditions, including the flexibility to work from home or from the office)
- Thriving in a multicultural environment
- Growing meaningfully
- Leadership culture based on trust
- Plenty of room for initiatives and own responsibility
- We pay you to pay it forward: we grant you 2 days of paid time off for volunteering for causes you care about
- We want you to stay with us: you will enjoy a 4-week sabbatical leave paid by the company after 5 years
- Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world)
- Fast growing (20% YoY revenue growth) and sustainable company (founded 30 years ago)
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!
