Website Manager

Website Manager

Marketing Cluster – reporting to Head of Global Campaigns & Digital Marketing

Top Employers Institute is the #1 global authority on HR strategies. With our world leading Certification and data-led insights, we guide and empower organisations in delivering transformational people practices, driving business outcomes and helping them attract, engage and retain top talent. 

Established more than 30 years ago and operating in 125 countries worldwide, Top Employers Institute collaborates with 2,400 companies, including some of the world's most reputable brands, enabling them to build a better world of work. As a purpose-led and trusted organisation, we provide authoritative and insightful solutions that elevate HR strategies globally.

Purpose and Contribution to the Company Strategy

The Website Manager drives performance, optimisation improvements and manages all changes and updates to the Top Employers Institute company website. This role ensures a seamless, engaging, and accessible web experience aligned with the needs of diverse audiences.

This role requires experience of website analytics, privacy and most comment data standard. As the champion of our website, the website manager will manage content and technical updates, and provide support to employees creating content.

Key Responsibilities

·       Manage Daily Operations: Manage the global company website, ensuring smooth operations and user experience, in alignment with brand and business objectives.

·       Manage and Configure: Serve as the principal administrator for our multi-site WordPress, managing content workflows and integration with Pardot/Salesforce.

·       Manage Website Functionality: Coordinate with internal tech team and external partners to ensure website security, performance, and overall functionality.

·       Update Website Content: Maintain accuracy and consistency of content to reflect company offerings, brand messaging, and industry trends.

·       Ensure implementation of SEO best practices: Implement technical SEO and onsite SEO best practices across the website and collaborate with the Communications team to enhance content/on page SEO

·       Enhance User Experience: Implement strategies to improve website navigation, content relevance, and overall user experience based on audience needs.

·       Track website performance: Use tools like HotJar, GA4, and intent monitoring software to track and optimize user engagement.

·       Support Content Management: Guide colleagues on website updates, content management, and performance tracking to ensure alignment with business needs.

·       Prioritize and Manage Stakeholders: Manage and prioritize site updates, providing status updates to management and stakeholders.

·       Champion Website Innovation: Proactively explore and implement new tools, features, and approaches to enhance user experience, performance, and digital engagement.

Competencies

Company competencies (for everyone):

• Collaboration
• Customer focus
• Global perspective

Key success competencies (in addition to company competencies):

·       Plans and aligns

·       Communicates effectively

·       Optimizes work processes

·       Balances stakeholders

·       Ensures accountability

·       Manages complexity

·       Tech savvy

·       Drives results

·       Business insight

·       Manages ambiguity

·       Nimble learning

·       Interpersonal savvy

Qualification Criteria

       · Hands-on experience managing multiple websites, preferably in WordPress multisite  environments, including content updates, navigation enhancements, and integration with  marketing automation/CRM tools

• Experience integrating websites with Pardot, Salesforce.com,  ensuring accurate data flow and lead tracking.
• Experience with implementing and managing chatbots
• Proficiency with Google Analytics 4 (GA4), HotJar and other tools to monitor performance and user behavior
• Experience working with external agencies, freelancers, and internal teams to execute web initiatives, manage timelines, and ensure quality deliverables.
• Knowledge of web accessibility, digital compliance standards is a nice to have
• Strong ability to work with marketing, operations, tech content teams to align web strategies with business goals.

What Top Employers Institute offers 

Purposeful Impact. Global Connections. Versatile Working Environment. 

At Top Employers Institute, you collaborate with colleagues worldwide as you shape a career focused on enriching the world of work, bringing your best self. 

At Top Employers Institute, we believe in:  

·       Living our human-centric approach (flexible working conditions, including the flexibility to work from home or the office) 

·       Thriving in a multicultural environment 

·       Growing meaningfully 

·       Leadership culture based on trust 

·       Plenty of room for initiatives and own responsibility 

·       We pay you to pay it forward: we grant you 2 days of paid time off for volunteering for causes you care about 

·       We want you to stay with us: you will enjoy a 4-week sabbatical leave paid by the company after 5 years 

·       Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world) 

·       Fast growing (20% YoY revenue growth) and sustainable company (founded 30 years ago) 

·       Be part of a globally recognised leader shaping the future of HR and employer branding. 

·       Be part of a motivated and fun team in a high-growth environment where every day brings new challenges, opportunities and rewards 

·       Collaborate with industry experts and thought leaders to drive meaningful impact 

·       Competitive compensation, benefits, and career development opportunities 

Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!

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