What are the responsibilities and job description for the Manager, Sales And Community Engagement position at Topgolf Callaway Brands Corp.?
Annual Base Salary: $55,000 based on experience. Position also includes competitive uncapped commission structure, merit plan, full benefits, 401K with company match, and a lucrative PTO package!
What You'll Do
Come Play With Us! The Manager of Sales and Community Engagement (MSCE) will be responsible to
recruit, coach, mentor and lead our marketing and sales departments. The MSCE is
responsible for selling the exciting experience of Topgolf through contracted events.
The MSCE will collaborate with Operations and Culinary teams to ensure flawless event
execution. The MSCE is responsible for delivering outstanding guest service throughout
all stages of the sales process including ongoing post-event follow-up to ensure repeat
business and referrals. The MSCE is also expected to foster new client opportunities via
outbound efforts and networking in the community to drive sales. The MSCE will be
responsible for overseeing the marketing team and help bringing national marketing
campaigns to life at a local level and executing a local marketing plan specific to their
area that drives visits to the venue.
How You’ll Do It:
- Recruit, hire, and train the marketing team to conduct outreach (guerilla and paid activations),
- Mentor, coach and motivate the sales and marketing team to exceed the monthly (period),
- Lead and document bi-weekly 1-on-1’s with each team member managed directly
- Manage marketing and sales teams’ weekly schedules
- Participate in staff meetings at the venue and bi-weekly 1-on-1’s with venue General Manager
- Conduct market analysis and devise strategies for generating new business
- Monitor Key Performance Indicators (KPI’s) using reports and dashboards to ensure standards
- Perform revenue forecasts, win/loss reports and period recaps that illustrate overall
- Assist the National Events team to service all events booked by National Events Account
- Foster a sales culture/environment focused on continual improvement and exceeding targets
- Provide leadership on the day-to-day event operations, while maintaining focus on the
- Verify and approve all completed Event close outs, resolve any discrepancies and coach
- Manage annual Sales & Marketing budgets
- Oversee requests, ordering and inventory control of all event enhancements such as Topgolf memorabilia or other special-order items for event clients
- Conduct regular Event Catering & Ops Meetings (a.k.a. Banquet Event Order – BEO Meetings)
- Engage in forums such as Workplace, Regional Sales and Marketing Leadership 1-on-1 Calls
- Know the local market! Where people go, when they go, latest offers and promotions of
- Identifying, securing and managing onsite setup and activation of local outreach events
Champions, to generate leads and drive visits to venue
- Tracking results of all local activations and making recommendations for future activity (KPI’s,
- Generating ideas for your venue that are on-brand and approved by venue GM and Regional
- Activating and managing venue implementation and activation of corporate secured
- Ensuring all materials on display in venue comply with brand standards (timely/updated/in
- Maintaining the stock/version of promotional items (hand out items, promo cards, tents,
- Monitoring review platforms regularly such as Yelp, TripAdvisor and Google; reporting
- Reviewing, evaluating and if aligned to our brand (meets our criteria), fulfilling requests for
- Coordinating and tracking local volunteer efforts, promoting these opportunities with venue
- Minimum 3 years current sales experience, preferable in hospitality, restaurant or
- 3 years current B2B and/or B2C sales team management experience to include entry and mid
- Bachelors Degree in Business Administration, Sport Management, or Sales/Marketing
- Ability to communicate effectively with new guests, return guests, co-workers and
- Strong computer skills, particularly with Excel, Word, PowerPoint and CRM Applications
- Exceptional written and verbal communication skills; comfortable with public speaking
- Excellent presentation skills, time management and organization skills
- Ability to excel and multitask in a fast-paced environment
- Knowledge of local area business and existing client database
ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Salary : $55,000
