VP, Marketing

About the Role

Topia is the leader in providing technology solutions to manage all forms of employee movement and work location flexibility effectively, at scale and with a firm focus on compliance. Our secure, cloud-based platform is used to support businesses before, during and after their people move or travel to wherever they need to be and helps companies ensure the right people are in the right place at the right time. We are looking for a VP, Marketing to join our team in Denver, Colorado.

As VP, Marketing, you will lead the development and execution of strategies to drive lead generation, brand visibility, and market growth. You’ll manage key marketing technologies, oversee lead nurturing, and optimize campaigns for measurable ROI. Your role includes building a strong brand presence, aligning messaging, and leading and building out a high-performing team to achieve growth goals. This position reports directly to the Chief Revenue Officer.

Responsibilities include:

• Create and implement an integrated strategy designed to grow core businesses through diverse lead-generation channels.
• Define and implement a comprehensive lead generation strategy, establish KPIs, and identify and integrate the necessary technologies to support lead acquisition and conversion.
• Design and execute targeted marketing plans and programs for each product, including the creation of promotional materials to expand market share.
• Leverage multiple marketing channels effectively to meet growth goals and drive brand visibility.
• Maintain relations with customers by organizing and developing specific customer-relations programs; determining company presence at consumer conventions, annual meetings, trade associations, and seminars.
• Develop strategies to nurture leads and increase the adoption of branded solutions. Identify challenges in lead conversion and create tools and tactics to overcome these barriers.
• Lead brand storytelling and build credibility with key audiences. Stay up to date on market trends, competitive dynamics, and industry shifts to position the company competitively.
• Partner closely with internal teams to understand customer needs and create go-to-market strategies. Ensure that all communication and collateral align with the company’s brand and provide measurable ROI for clients.
• Build, motivate, and develop the team; create and implement a long-term plan for marketing team structure and growth.
• Implement a data-centric approach to track customer/user insights, measure campaign success, and continuously optimize future marketing efforts.
• Lead the management and optimization of marketing automation platforms, including HubSpot and Salesforce, to drive high-quality lead generation and maximize the effectiveness of marketing technologies.

About You

• 5 years of B2B Marketing Management experience within a fast-paced SaaS environment required
• Experience with Workforce Mobility or HCM is a huge plus
• Proven track record of lead generation strategies
• Extensive expertise in HubSpot and Salesforce, with a proven track record in campaign management, lead nurturing, and seamless CRM integration. Strong experience in utilizing automation tools and advanced reporting capabilities within these platforms is preferred
• DemandGen Expert Services experience
• Bachelor’s degree required
• Must have strong content/writing skills
• Experience writing case studies and blogs
• Proven success in launching, promoting, and selling enterprise solutions in a relationship driven sale
• High level understanding of successful direct marketing strategies and best practices
• Complete marketing mix experience (Online, Advertising, Media, Promotions and PR)
• Strong customer focus and intuitive understanding of how to effectively brand, position, and promote products and services
• Impeccable project management and interpersonal skills
• Attention to detail; action-oriented and willingness to be hands-on

About Topia

At Topia, we expand horizons to transform the future. As part of a mission and values-driven culture, employees have autonomy, opportunities for growth, and the ability to directly impact our business.

We also offer competitive perks and unique experiences. While each country has its own specifics, our US offering includes:

• Comprehensive health insurance including coverage for medical, dental, vision, life, AD&D, and short and long term disability. Enrollment in buy up, pre-tax savings accounts, and voluntary plans is also available.
• Retirement savings plans including both traditional pre-tax and Roth options.
• Flexible paid time off and paid company holidays
• Competitive base salary and performance-based incentives
• Professional development opportunities
• Company-sponsored events and activities

Salary range: $130,000 - $150,000 Bonus Eligible

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.

The application window for this role will be open until at least 4/14/2025. This opportunity will remain online based on business needs which may be before or after the specified date.