What are the responsibilities and job description for the Intern - Marketing Copywriter (Environmental Sustainability) position at TOTE Maritime?
Responsibilities:
A. Content Creation:
- Develop creative and engaging copy for various marketing materials, including website content, blog posts, social media updates, email campaigns, and print collateral.
- Ensure consistency in messaging and brand voice across different platforms.
B. Collaboration with Marketing Team:
- Work closely with the marketing team to understand campaign objectives, target audience, and key messages.
- Participate in brainstorming sessions and contribute innovative ideas for content creation.
C. Editing and Proofreading:
- Review and edit content for clarity, grammar, and adherence to brand guidelines.
- Collaborate with other team members to ensure accuracy and consistency in all written materials.
D. Research:
- Conduct research to gather information on industry trends, competitor activities, and market insights.
- Use research findings to inform and enhance the quality of written content.
E. Social Media Management:
- Contribute to social media content creation, ensuring posts are engaging, shareable, and align with the overall marketing strategy.
- Monitor social media trends to stay current and propose innovative content ideas.
F. SEO Optimization:
- Incorporate SEO best practices into written content to improve online visibility and search engine rankings.
G. Campaign Support:
- Assist in the development of campaign-specific copy, including taglines, slogans, and promotional materials.
- Collaborate with graphic designers to ensure copy and visuals work harmoniously.
H. Feedback Incorporation:
- Receive and incorporate feedback from team members and stakeholders to refine and improve written content.
“TOTE Resources, LLC is an Equal Opportunity Employer - Affirmative Action and a VEVRAA Federal Contractor. We are committed to a diverse workforce and taking affirmative action to employ and advance in employment qualified women, underrepresented groups, individuals with disabilities, and protected veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin disability or status as a protected veteran. TOTE Resources is a drug-free employer and a participant of the E-Verify Employment Verification Program.”