Content Marketing Manager [Posted 8-5-24]

At TouchCare, we are on a mission to fundamentally transform the consumer experience in accessing the healthcare system. TouchCare is a concierge healthcare service that helps our members navigate their insurance benefits and the healthcare system. Healthcare is complicated, and we are dedicated to helping save our members time, money, and worry.Marketing and Creative Director at TouchCare TouchCare is looking for a creative Content Marketing Manager.This is an ideal role for someone who loves creating engaging content (ie whitepapers, blogs, webinar topics) and has experience engaging members with the company brand. Reporting to the Marketing Director, this role works cross-functionally with Product, Sales, Operations, and Client Relations teams to develop the positioning, messaging, and overall communication strategies for TouchCare’s services.This is a unique opportunity to get a front-row seat at a high-growth startup. You will learn from proven startup veterans in a B2B environment, working on a mission-driven product. You will have the ability to shape and refine a brand that touches hundreds of thousands of users.Responsibilities : Create, execute, and track compelling content for TouchCare’s audiences.Build a strong TouchCare member community using strategy and creativity with key content deliverables.Collaborate across functions and teams to deliver an effective content marketing strategy that aligns with the company’s business objectives.Integrate content programs with brand campaigns to drive lead generation and brand awareness.Create and execute a comprehensive, multichannel social media strategy.Work closely with the marketing director on owned digital content hubs, including touchcare.com, social channels (both paid / organic), email and newsletter distribution, webinars, and email campaigns.Oversee content calendar and maintain and improve member engagement rate and experience.Develop influential ad copy that aligns with brand identity and sales goals.Ideal Candidate : 3 years of experience with a background in engagement / acquisition / retention, digital and content marketing of members. Experience in healthcare marketing or inbound lead generation is a plus.Healthcare, insurance, or benefits experience is helpful. A willingness to learn about the industry and do a deep dive on the competition is a must.Experience with creating ebooks, white papers, newsletters, or outbound email campaigns is preferred.Willingness to wear many hats and be flexible. Experience in a startup environment is a plus.Possess a fresh perspective and have original ideas about how we message our value proposition to our members to drive utilization of TouchCare products.Analytical, strategic approach to marketing. Can identify patterns, analyze data, and back up marketing decisions with numbers.What We Value : We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.We value high-performing, creative individuals who are excited to dig into problems and opportunities. You must be a self-starter.We believe in individuals being their whole selves at work. We commit to this through supportive healthcare, unlimited PTO, and generous parental leave. TouchCare is made up of a fun, supportive team that respects each other.Seniority level Mid-Senior levelEmployment type Full-timeJob function Marketing and SalesIndustries Wellness and Fitness Services#J-18808-Ljbffr