What are the responsibilities and job description for the Retail Marketing Manager position at TourneauBucherer?
Title : Retail Marketing Manager
Reports to : CMO
Division : Marketing
OVERVIEW
The Retail Marketing Manager supports the creation and implementation of events on a local level in alignment with the respective store. Key contact for in store events across the network. This role is highly operational and supports the whole network on event activations, co-operations, sponsoring, CRM and client development.
The Retail Marketing Manager reports to the CMO and works in close partnership with Retail and Merchandising to align on strategic key focus areas and breaks down HQ driven brand focus areas to store level activations. This role involves adapting central marketing strategies to meet local market needs, organizing events, managing budgets, and fostering customer relationships. Further this role supports the retail organization - with strong presence in stores, working with individual store management to create and execute innovative new activation and event concepts focusing on new customer acquisition.
Key Responsibilities
Event Support for Store Network - Creation, Planning and Management
- Local Adaptation of HQ Strategies : Execute and tailor headquarters (HQ) marketing strategies to suit local market conditions, ensuring they align with brand objectives
- Creation : Envision new event concepts that differentiate by brand, market and target audience - work in strong collaboration with local store management and leverage local networks, places, audiences
- Local Event Organization : Plan, organize, and manage local events that promote the brand, attract customers, and align with overall brand guidelines.
- Brand Consistency : Ensure that all events reflect the brand's values and messaging, maintaining a cohesive image across all activities.
Budget Management
Vendor and Partner Management ( in alignment with store management)
CRM - Customer Engagement and Insights
Performance Monitoring and Reporting
Collaboration and Communication
QUALIFICATIONS
SALARY RANGE : $90,000.00-110,000.00 per year commensurate upon experience.
We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.
Salary : $90,000 - $110,000
