What are the responsibilities and job description for the Director of Paid Search position at TOV Furniture?
Join the vibrant TOV & Coleman Furniture team as the Director of Paid Search! This position will oversee and manage all paid search campaigns for Coleman Furniture and TOV Furniture. This role will be responsible for developing and executing paid search strategies across platforms such as Google Ads, Meta, and other paid search channels to drive growth and maximize ROI. The ideal candidate will have a proven track record of success in leading paid search teams and optimizing campaigns for performance and profitability.
Responsibilities :
- Lead the development, execution, and optimization of paid search strategies across Google Ads, Meta, and other platforms for Coleman Furniture and TOV Furniture
- Perform in-depth keyword research, competitor analysis, and market trend assessments to inform campaign strategies
- Oversee and analyze campaign budget management and ensure optimal allocation of spend across platforms
- Collaborate with the creative and marketing teams to align campaigns with brand messaging, goals, and overall marketing strategy
- Implement A / B testing and other methodologies to continuously improve campaign performance
- Mentor and lead marketing associates, fostering a culture of continuous learning and improvement
- Provide performance reports and insights to stakeholders, identifying opportunities for optimization and growth
- 5 years of experience managing paid search campaigns
- Proven expertise in Pmax, Google Shopping, Google Ads, Meta Ads, and other paid search platforms
- Strong understanding of paid search strategy, performance metrics, and conversion optimization
- Experience with budget management and allocation across multiple channels
- Analytical mindset with a deep understanding of data, reporting, and performance analysis
- Excellent leadership, communication, and collaboration skills
- Ability to thrive in a fast-paced, results-driven environment
- Experience in the furniture or e-commerce industry is a plus
- Bachelor's degree in Marketing, Business, or related field is a plus
Qualifications :
