Transit and Commuter Solutions Communications Specialist

Summary

The purpose of this position is to support Chapel Hill Transit’s outreach, marketing, and communications goals and to promote the Town’s commuter solutions programs (i.e., promoting alternatives to single-occupancy vehicle use).

Essential Functions

Support Chapel Hill Transit’s strategic communication goals to increase awareness of transit services and programs and improve customer experience outcomes.

• Create and curate print and digital content.
  • Create effective and engaging print materials, including brochures, reports, advertisements, etc.
  • Create effective and engaging digital content, including short videos, slide decks, webpages, and social media posts.
  • Documents day-to-day activities and special events in pictures and videos, to grow and maintain Chapel Hill Transit’s digital asset library.
  • Helps manage and maintain digital signage and content for onboard infotainment systems.
  • Helps implements guidance promoting consistent communications.
  • Help assess and improve print and digital content, based on results, best practices, and emerging trends.

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  Develop awareness and education campaigns for Chapel Hill Transit services and programs.
  • Develop and deploy short- and long-term awareness and educational campaigns.
  • Deploy emergency and/or service disruption communications.
  • Apply a variety of traditional and innovative marketing tactics and storytelling techniques to promote and communicate transit services and programs.
  • Analyze data and research tools and methods improving communications and marketing.
  • Identify underserved markets and/or opportunities to attract new transit customers.
  • Continually assess and improve campaigns, based on results, best practices, and emerging trends.

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  Monitor and respond to requests for information and customer feedback related to Chapel Hill Transit services.
  • Monitor, investigate, and respond to customer service inquiries.
  • Monitor both traditional and social media coverage for public sentiment, emerging issues, and engagement opportunities.
  • Assist with media inquiries, in close collaboration with the Transit Community Outreach Manager and Town Public Information Officer.

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  Plan and staff in-person events and programs.
  • Support a variety of in-person events at Transit and in the community including news conferences, briefings, public ceremonies, staff appreciation events, commemorative activities, public meetings, pop-up engagement, and other special events.

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  Coordinate and promote the Town’s commuter solutions (Transportation Demand Management/TDM) program.
  • Administer the Town’s TDM program, manage annual TDM grant application, and conduct required reporting activities.
  • Plan, implement, and market innovative, effective programs and events promoting local and regional alternative transportation programs and options for commuters.
  • Engage with local businesses and property managers to promote transportation alternatives for residents and employees.
  • Cultivate relationships with community, regional, state, and national partners; attend required meetings; serve on committees; work closely with regional TDM coordinators to align programs and promote events; and assist with regional TDM program and events planning and implementation.
  • Collaborate with various Town Departments and Divisions to promote and align TDM activities and communicate TDM program goals and objectives to Town staff and the community.
  • Identify metrics to evaluate and analyze the effectiveness and competitiveness of the Town’s TDM program; help administer surveys to gather feedback on transportation and commuter patterns in the Town; and prepare reports, recommendations, and presentations on TDM program activities and outcomes.
  • Continually assess and improve programs and campaigns, based on results, best practices, and emerging trends.

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  Positively contribute to the department and the organization
  • Collaborate with both internal marketing and communications staff in other Town departments and external marketing and communications staff from partner organizations.
  • Maintain awareness of current trends and best practices for marketing and communications
  • Participate in relevant meetings, conferences, workshops, training sessions, professional associations, and review relevant publications to remain current on principles, practices, and effective communications approaches.
  • Other duties as assigned.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Excellent written and verbal communication skills.
• Excellent customer service skills.
• Experience creating high-quality print and digital content including flyers, presentations, reels, and other relevant content.
• Expertise in design programs, website development, social media platforms, and content management systems.
• Proficiency in photography and video editing and production.
• Experience researching industry trends, solutions, and best practices.
• Ability to work independently and as part of a team, managing multiple projects and deadlines.
• Ability to work flexible hours, including evenings and weekends, to accommodate community events and meetings.
• Experience with federal accessibility guidelines for print and digital materials.
• An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation.

Preferred Qualifications:

• Experience in local government, public transportation, planning, public administration, or similar public sector environment.
• Experience in customer service/ customer experience.
• Basic understanding of public transportation and/or transportation demand management (TDM) best practices, trends, and emerging technologies.