Communications & Marketing Coordinator

This job classification description is intended to be generic in nature and not an exhaustive list of all duties and responsibilities.  The specific tasks/duties may vary based on position assignment and as determined by the Town of Queen Creek.

JOB CLASSIFICATION SUMMARY

Positions assigned to this class are responsible for developing, writing, and/or coordinating the Town’s marketing efforts, establishing and implementing publicity plans for environmentally focused outreach events, projects and campaigns, coordinating signage and printed materials, and monitoring and measuring data to evaluate progress towards goals. 

DISTINGUISHING CHARACTERISTICS

This is a fully qualified, experienced level communications and marketing classification in the communications and marketing job family. Incumbent(s) performs the full range of communications/marketing support duties under general supervision. Classification requires solid knowledge of transactional and/or work standards for completing tasks and assignments of a varied nature.  Work may vary from basic to more complex duties and issues but are generally within expected parameters.

ESSENTIAL DUTIES

The following are intended to describe core work functions of this classification.  While the level and broad nature of essential duties may not change, specific work tasks will vary over time depending on the Town’s needs.

• Plans, organizes, and implements Town special events and activities relating to assigned programs; develops new and innovative approaches to outreach strategies; works on multiple projects simultaneously.
• Collaborates with residents, public and private agencies and other stakeholders in developing goals and priorities in implementing assigned programs.
• Generates creative copy for marketing materials and community outreach, including brochures, newsletters, social media, signage, etc.;
• Coordinates a variety of signage calendars, editorial calendars, graphic design schedules, etc.
• Monitors and analyzes programs by designing data collection forms such as audits, checklists and questionnaires and other tools to measure program success.
• Works with the members of assigned department to communicate timely information through the media; coordinates electronic and digital media activities, generate special event and workshop advertising needs; coordinates sponsor/vendor solicitations; and works through the special event application processes.
• Participates in the creation and design of marketing campaign materials for assigned programs and special events; updates the applicable sections of the Town’s website; creates and implements publicity plans for all applicable outreach campaigns and events.
• Educates the community by representing the applicable programs at neighborhood association meetings, educational conferences, workshops, and seminars; plans events and conducts presentations for audiences of all ages.
• Prepares marketing material/collateral materials, incorporating graphic design techniques.
• Provides related department support activities.
• Performs related work as assigned.

MINIMUM QUALIFICATIONS (at job entry)

Education and Experience:  

High School Diploma or GED and 3 years of related experience; or an equivalent combination of directly related education and experience. Associate's Degree preferred.

KNOWLEDGE

• Principles and practices of community services and methods of organizing and supervising programs and activities in a government setting;
• Principles of communication and/or marketing;
• Special interest programming, special events and other related activities;
• Principles and practices for the development of special community outreach program objectives and goals;
• Applicable equipment and techniques necessary to successfully implement a program or event;
• Standard office equipment including the computer and programs relevant to the performance of applicable duties and responsibilities;
• Social media outlets;
• Customer service principles.

SKILLS

• Speaking in public and giving presentations;
• Solving problems and making sound decisions;
• Understanding the community in relation to its service needs and marketing methods and techniques;
• Developing and implementing innovative activities, events and programs;
• Soliciting sponsor and vendor participation in special events;
• Researching, analyzing, and preparing recommendations for management;
• Using computers and related software applications;
• Communication and interpersonal skills as applied to interaction with coworkers, supervisor, the general public, and other interested parties sufficient to exchange or convey information and to receive work direction.

Salary : $54,523 - $76,331