Marketing Assistant (Temp)

JOB SUMMARY This position is a dynamic and highly organized integral part of the department. This position will support various marketing initiatives and campaigns to enhance brand visibility, drive engagement, and generate leads for programs and events.

ESSENTIAL FUNCTIONS: Essential Functions are not intended to be an exhaustive list of all responsibilities, duties, and skills. They are intended to be accurate summaries of what the job classification involves and what is required to perform it. Employees are responsible for all other duties as assigned. The duties and responsibilities are subject to change as the needs of the Town and requirements of the position change.

• Assist in the planning, executing, and tracking of marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising.

• Work under the direction of the Marketing Coordinator and Administrative Supervisor.

• Collaborate with the marketing team to create compelling content such as social media updates, newsletters, and promotional materials.

• Conduct market research and analysis to identify trends, competitor strategies, and new opportunities for growth.

• Coordinates and prepares digital marketing materials including, but not limited to, website content, email marketing, and social media posts and videos while maintaining graphic design standards to ensure consistency among department publications, designs logos, icons, and other visual elements for marketing campaigns, events, activities, and programs.

• Help manage and maintain the department's social media accounts by scheduling posts, engaging with followers, and monitoring trends and content performance.

• Provide general administrative support to the marketing team, including scheduling meetings, managing calendars, and maintaining documentation.

• Assist in the planning and coordinating of event banners, a-frames, swag, etc.

• Provide photography and videography coverage for programs, events, and other special projects.

• Work with design tools to create visual assets for marketing materials, including graphics, presentations, and infographics.

• Organizes, manages, and ensures the preservation of the department’s photo and video assets.

KNOWLEDGE, SKILLS AND ABILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Proficiency in Adobe Creative Suite, Canva, Microsoft Office Suite, and other relevant software and systems for effective content creation and editing.

• Knowledge/Experience with social media platforms, email marketing, SEO, and other digital marketing tools. * Ability to analyze, track, and measure the success of marketing initiatives using relevant metrics while making data-driven decisions.

• Strong written and verbal communication skills to convey marketing messages, collaborate with team members, and effectively communicate with the public

• Knowledge of the principles of good design to create visually appealing and engaging marketing materials.

• Familiarity with Content Management Systems and principles of effective website design, optimization, and maintenance.

• Knowledge of basic photography and videography principles.

• Ability to work both independently and collaboratively within a team to meet marketing objectives while managing time and projects efficiently.

• Aptitude for making creative decisions while maintaining brand consistency across materials. * Attention to detail to ensure accuracy in content and materials.

• Problem-solving skills to address marketing challenges and adapt to changing needs.

• Knowledge of industry trends and consumer behavior to inform marketing strategies.

• Ability to prioritize tasks and handle multiple projects simultaneously.

MINIMUM QUALIFICATIONS:

• High School Diploma or General Equivalency Degree (G.E.D.).

• Three years of professional experience in marketing and/or graphic design or administration, office management, finance, or a related field; OR

• Any equivalent combination of Formal Education and Experience sufficient to perform the Essential Functions

PREFERRED QUALIFICATIONS:

• A degree in Communications, Graphic Design, Journalism, Marketing, Public Relations, or a closely related field.

• Municipal government experience.

• Additional education from a community, business, or technical college.

REQUIREMENTS:

• Valid Driver’s License. Arizona Driver’s License is required within ten days of hire.

• Must be able to pass a thorough background investigation.

Job Type: Temporary

Pay: $18.69 - $25.74 per hour

Expected hours: 40 per week

Schedule:

• 10 hour shift

Work Location: In person

Salary : $19 - $26