What are the responsibilities and job description for the Sales Assistant - Tuscaloosa position at Townsquare Media?
Sales & Marketing Coordinator
Townsquare is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the U.S. Our assets include Townsquare Interactive, our subscription based digital marketing business providing web design, SEO, and a Business Management Platform; Townsquare Ignite, a proprietary programmatic advertising technology with an in house demand and date management platform; and Townsquare Media, our portfolio of 349 local terrestrial radio stations, 400 local websites in 74 markets, including Tuscaloosa favorites such as WALJ 105.1, WTUG 92.9, and more!
About The Sales & Marketing Coordinator Opportunity
Townsquare Media is seeking a dynamic and detail-oriented individual to join our team as a Sales & Marketing Coordinator. This hybrid role will support our sales team and digital campaign operations, providing front-line support to both pre-sale and post-sale tasks across multiple platforms. The ideal candidate thrives in a fast-paced, collaborative environment and has a strong background in marketing, sales, and digital advertising.
Key Responsibilities
Townsquare is a community-focused digital media, digital marketing solutions and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing web sites, search engine optimization, social platforms and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 357 local terrestrial radio stations in 74 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.com, WJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.com, TasteofCountry.com, UltimateClassicRock.com and Loudwire.com.
TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.
- This position requires you to work in our Tuscaloosa office.*
Townsquare is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the U.S. Our assets include Townsquare Interactive, our subscription based digital marketing business providing web design, SEO, and a Business Management Platform; Townsquare Ignite, a proprietary programmatic advertising technology with an in house demand and date management platform; and Townsquare Media, our portfolio of 349 local terrestrial radio stations, 400 local websites in 74 markets, including Tuscaloosa favorites such as WALJ 105.1, WTUG 92.9, and more!
About The Sales & Marketing Coordinator Opportunity
Townsquare Media is seeking a dynamic and detail-oriented individual to join our team as a Sales & Marketing Coordinator. This hybrid role will support our sales team and digital campaign operations, providing front-line support to both pre-sale and post-sale tasks across multiple platforms. The ideal candidate thrives in a fast-paced, collaborative environment and has a strong background in marketing, sales, and digital advertising.
Key Responsibilities
- Act as an extension of the sales and operations teams, assisting with proposals, sales research, and creative guidance.
- Collaborate with Digital Campaign Managers, traffic teams, and sellers to organize assets needed for digital campaigns.
- Provide sales/marketing support across radio stations and digital media platforms.
- Assist in organizing marketing solutions for clients and ensuring seamless execution of digital campaigns.
- Actively participate in sales meetings, client needs analysis, and pitches.
- Conduct market research using tools like Dstillery, Ad Mall, and SEM Estimates to help define campaign objectives and strategies.
- Perform various administrative tasks and run errands as needed.
- Manage multiple projects, ensuring all tasks are completed with attention to detail and within deadlines.
- Support the launch and execution of digital campaigns, coordinating with the creative team and clients for approvals.
- Monitor campaign performance and create reports to track results and optimize strategies.
- Gather and organize campaign details such as targeting, geo-location, and audience segments for execution.
- Collaborate with internal teams to ensure accurate campaign setup and ensure all deliverables are met on time.
- Assist in upselling opportunities and help identify ways to enhance client campaigns.
- Provide ongoing support to clients, conducting regular check-ins to review performance and deliver insights for optimization.
- Communicate campaign insights, report metrics, and recommend next steps for clients.
- Foster strong relationships with internal teams to ensure client satisfaction and retention.
- Minimum of 1 years of experience in digital advertising or a related field.
- Experience in marketing/advertising and sales support roles preferred.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with digital tools and platforms like Tapclicks is a plus.
- Strong organizational and time-management skills, with the ability to manage multiple tasks simultaneously.
- Excellent communication skills (both verbal and written) and a collaborative, team-focused approach.
- Ability to work independently, think critically, and maintain a positive attitude in a dynamic, fast-paced environment.
- Valid Driver’s License required for running errands.
- 3 weeks of PTO ( 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company-provided laptop
- Competitive salary bonus program
- Company discounts, pet insurance, time off for volunteering, and much more!
Townsquare is a community-focused digital media, digital marketing solutions and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing web sites, search engine optimization, social platforms and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 357 local terrestrial radio stations in 74 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.com, WJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.com, TasteofCountry.com, UltimateClassicRock.com and Loudwire.com.
TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.
