What are the responsibilities and job description for the Marketing Manager position at TPI Global Solutions?
Marketing Manager
ONSITE in Birmingham, AL
FULL-TIME, DIRECT POSITION
Responsible for developing and executing strategies to promote the company’s rental services, enhance brand visibility, and drive customer engagement. This role involves market analysis, campaign management, and collaboration with sales teams to achieve business objectives.
Key Responsibilities:
- Market Research: Analyze market trends, customer needs, and competitor activities to identify opportunities for growth.
- Strategic Planning: Develop comprehensive marketing plans that align with company goals and target specific customer segments.
- Campaign Management: Design and implement marketing campaigns across various channels, including digital, print, and social media, to promote equipment rental services.
- Brand Management: Maintain and enhance the company’s brand image through consistent messaging and innovative marketing initiatives.
- Collaboration: Work closely with the sales team to develop promotional materials and strategies that support sales objectives.
- Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns, using data to inform future strategies.
Qualifications:
- Bachelors degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, preferably within the equipment rental or related industry.
- Strong understanding of digital marketing strategies and tools.
- Excellent communication and interpersonal skills.
- Ability to analyze data and translate insights into actionable plans.
