Senior Sales Director of Grocery & Small Format

Who are we?

Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come!

What You Will Do

The Senior Director of Grocery and Small Format leads a high-performing sales team, crafts comprehensive channel strategies, and ensures seamless execution across multiple channels (Grocery, C-store, Drug, Foodservice & Specialty).

You will play a key role in molding the company's long-term strategic plans and will allocate resources across assigned channels (inclusive of Omni Channel). You will collaborate with cross-functional teams and will manage brokers to achieve shared objectives.

Job Aspects:  

• Establishment of Strategic Vision and Tactics: Develop and articulate a strategic vision for your business. Implement effective trade tactics to ensure the successful execution against strategy.
• Effective Negotiation: Provide guidance and mentorship to team members, equipping your team to create and execute highly effective negotiation strategies.
• Establishment of Value-Add Relationships: Cultivate and nurture top-tier, value-add relationships across diverse channels. Foster strong and mutually beneficial connections that contribute to the company's success.
• Implementation of Measurement Tools and Processes: Ensure the implementation of robust measurement tools, resources, and streamlined processes to effectively track and monitor progress against goals. Cultivate a data-driven culture that emphasizes the importance of leveraging insights for effective decision-making.
  
  

What You Will Bring To Trü Frü

• Inspirational Leadership: Inspire team members through exemplary leadership, fostering a sense of fellowship and camaraderie within the team. Cultivate a collaborative and supportive environment that encourages shared success.
• Effective Coaching: Display the ability to lead and manage a diverse and multi-functional team, fostering capability building, talent development, and strong associate engagement.
• Data-Driven Decision-Making: Leverage diverse perspectives and data to make informed decisions. Display a proven history of sound decision-making and a willingness to take responsibility for the results.
• Action-Oriented: Translate insights into actionable plans, challenging the team to adapt, pivot, and create fresh, innovative approaches when solving problems.
  
  

You Are

• Agile: Easily adjusts to changes and challenges.
• Problem-Solver: Actively finds solutions to issues.
• Empathetic: Understands and manages emotions well.
• Open-Minded: Approaches new situations with curiosity.
• Encouraging: Promotes a culture of continuous learning.
  
  

You Have

• Bachelor’s degree in business administration or a related field.
• 10 years of experience in the Sales function, including direct management of a team (4 years of leading teams), exceptional grocery experience.
• Excellent communication, negotiation, collaboration, analytical, and influencing skills.
• Ability to know when to empower others and when to take a hands-on approach.
• History of leading sustained growth within previous roles.
• Experience managing a customer P&L and possess financial acumen.
• Proven ability to grow revenue and market share.
• Demonstrated proficiency in developing sales strategy at a channel level.
  
  

Pluses

• Master’s degree in business administration
• Experience across assigned channels (Grocery, C-store, Drug, Foodservice & Specialty).
• Currently reside in (or willing to relocate to) Salt Lake City
  
  

Certain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

What Trü Frü Offers –

• Competitive salary, including a target bonus and an impressive benefits package!
• Flexible Paid Time Off
• Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
• Long-term disability and short-term disability insurance
• Employee Assistance Program (EAP)
• 401K retirement saving opportunity.
• Casual office dress code
• A dynamic, ambitious, indulgently fun work environment!
  
  

EEO

At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

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