What are the responsibilities and job description for the Social Media Manager position at Trace Minerals?
Duties and Responsibilities:
- Identify opportunities to increase follower engagement, new audiences, greater reach and cultivated relationships.
- Develop and implement social media strategies to enhance brand awareness.
- Manage published content across various platforms.
- Monitor social media channels for engagement and respond to comments and messages.
- Analyze performance metrics to assess the effectiveness of campaigns.
- Stay updated on industry trends and emerging social media platforms.
- Manage social media budgets.
- Conduct competitor analysis to identify opportunities for growth.
- Report on social media performance weekly/monthly to stakeholders.
- Refine Ambassador, Influencer, and Wellness program to support PR, content generation, and social proof.
- Develop unique channel strategies to evaluate, recommend, and implement content across all platforms and demographics.
- Analyze social media metrics to gauge the success of campaigns and strategies, providing weekly and monthly analytics with actionable insights.
- Create and implement a Social Calendar, take lead on curating all deliverables month-over-month across all social platforms.
- Implement strategies to grow and nurture our online community.
- Support brand partners, retailers, and clients with marketing collateral production, including print materials, promotional assets, and digital assets.
Expectations and Evaluation Criteria:
- Follow policies and procedures and supports the organization's goals and values. Contributes to a positive team spirit and puts success of team above own interests.
- Look for ways to improve and promote quality. Demonstrate accuracy and thoroughness while meeting productivity standards and completing work in a timely manner.
- Able to change approach to best adapt to a situation while managing competing demands.
- Consistently at work on time and ensure work responsibilities are covered. Arrives to meetings and appointments on time.
Qualifications:
- Bachelor's degree (BA) in related field or equivalent experience.
- Experience with content management.
- Experience vetting Ambassadors/Influencers, negotiating a plus.
- Good written and verbal communication skills.
- Ability to manage priorities and workflow.
- Versatility, flexibility, and a willingness to work with constantly changing priorities.
- Attention to detail.
Trace Minerals is a fast-growing, innovative vitamin/mineral supplement company dedicated to renewing health and the body. We have been in business for over 50 years selling premium quality supplements to companies across the USA and around the world.
We want you to be part of our team. We foster a fun and exciting working environment, but most importantly, we respect you as an individual and as an employee. When you work at Trace Minerals, you’re part of our family and we treat you that way.
Benefits:
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(k) matching
- Employee discount
Job Type: fulltime
Education: Bachelor's degree
Work location: This is a remote position
