Marketing Director

Description

The Marketing Director is responsible for developing and executing a comprehensive marketing strategy for Market Street - The Woodlands. This includes consumer marketing, event programming, public relations, social media management, community engagement, and tenant relations to drive traffic, enhance guest experience, and maximize sales performance. This role is ideal for a dynamic and creative marketing professional looking to lead and innovate in a vibrant mixed-use development environment.

Requirements

Key Responsibilities:

• Develop and execute a comprehensive annual marketing plan that drives property initiatives and positively impacts core financial objectives including NOI, sales, and footfall metrics.
• Oversee all branding, advertising, public relations, digital marketing, and special events to enhance Market Street's image and market position.
• Implement strategic media campaigns across digital, print, and broadcast channels while developing revenue-generating programs through sponsorships and partnerships.
• Establish and maintain strong relationships with tenants, community organizations, media outlets, and key stakeholders, including representation at Chamber of Commerce, CVB, and other community organizations.
• Lead all aspects of digital engagement strategy, including social media management, content creation, and digital analytics to drive consumer engagement.
• Plan and execute special events that enhance community involvement, drive footfall, and create memorable visitor experiences.
• Maintain comprehensive market intelligence including consumer trends, visitor insights, and competitive analysis to inform strategic marketing decisions and support leasing efforts.
• Prepare, analyze, and present marketing performance reports to measure campaign effectiveness, adjust strategies accordingly, and ensure alignment with sustainability initiatives.
• Manage marketing budget development, financial forecasting, and expenditure tracking to ensure fiscal responsibility while maximizing ROI on all marketing investments.
• Perform additional strategic initiatives and execute on projects as required to support the overall business objectives and organizational goals of Market Street – The Woodlands.
  
  

Qualifications

• Bachelor's degree in marketing, communications, public relations, or related field.
• 5 years of experience in marketing, public relations, digital communications, or event management.
• Strong ability to develop and manage budgets and revenue-generating initiatives.
• Proficient in digital marketing, social media, and public relations strategies.
• Excellent communication, organizational, and leadership skills.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.