Product Marketing Manager

Product Marketing Manager

What We Do Matters

TransImpact is an industry leader in the development and application of end-to-end technology-based solutions that optimize shipping operations, create dramatic supply chain efficiencies, and transform the business performance of customers. We are an exciting entrepreneurial-minded company that continues to grow nationwide. Our clients include many well-known names, and we excel in growing our client base by referrals from our satisfied customers. TransImpact has been honored to have achieved multiple awards and acknowledges our employees for them.

Location and Work

This position is remote out of our Independence, Ohio location. The ability to work in our office, with a hybrid schedule if the candidate is within 45 miles of either our Independence, Ohio, or Emerald Isle, NC offices is preferred.

Our Benefits And Perks

We are consistently reviewing our benefits and making improvements to stay competitive and provide our teams with the best options and the most positive culture. Below are the highlights:

• 3 weeks of PTO in your first year of employment and 4 weeks of PTO in your 2nd year.
• Half-day Fridays during the Summer months if your schedule allows
• Hybrid work schedule - Mondays and Fridays you can work from home
• Medical, dental, and vision coverages at very affordable premiums that include family coverage
• 6% 401k match after your first year of employment
• At our offices, we provide free snacks, drinks, fancy coffee, a putting green, and other amenities that add to our laid-back, casual atmosphere.
• Our headquarters is by the beach in Emerald Isle North Carolina, and we have adopted that laidback but serious about our work type of atmosphere at all of our locations. We work hard and play hard!

About The Position And Our Team

The Product Marketing Manager will support the development and execution of the go-to-market strategy for TransImpact’s new and existing products and services. This includes conducting market research, creating and publishing ICPs (Ideal Customer Profiles) and Personas, building target audiences, developing messaging and positioning, supporting product launches, and supporting content development to fuel full-funnel marketing. You will act as the hub between Product, Sales, Marketing, and Client Success for successfully taking new and enhanced products to market.

Responsibilities

• Develop and publish ICPs and target Personas to assist in the development of effective messaging and positioning
• Develop GTM (Go-To-Market) product launch plans. You will plug into the product launch process, acting as the Marketing team’s core representative, and will own the launch process for Marketing with special attention to support Sales
• Identify and support the development of the right content and sales enablement materials to support product launches including emails, website copy, brochures, webinars, etc.
• Create messaging maps and partner with Demand and Customer teams to determine and create relevant content for each stage of the marketing funnel (TOFU, MOFU, BOFU)
• Develop product marketing tools and templates to support new employee onboarding and sales training
• Work with the sales team to identify and fulfill sales enablement initiatives to improve sales velocity and close/win ratios
• Partner with Revenue Operations to identify process and data improvements that can be made to drive further insights for improving targeting and win rates
• Conduct market research to understand customer needs, market trends, and competitive landscape. Stay up to date on industry trends, competitive landscape, and Product Marketing best practices to inform product strategy and positioning.
• Maintain and publish the competitive intelligence library, and ensure TransImpact’s market differentiation
• Support the analysis and consideration of new technologies and processes to full customer lifecycle management and growth (example: product user behavior tech, Pendo)

Qualifications And Skills Required

• A bachelor's degree in marketing, business, or a related field
• 3 years of experience in marketing with strong knowledge of product launch and go to market strategies
• Strong written and verbal communication skills, with the ability to effectively convey ideas and concepts to a range of audiences
• Strong project management skills, with the ability to juggle multiple tasks and priorities while meeting deadlines
• Excellent organizational skills and attention to detail
• A creative and strategic thinker with the ability to think outside the box and come up with innovative solutions to marketing challenges
• Ability to effectively collaborate with multiple teams

What We Will Love About You

• You want to be a part of something bigger than yourself
• You respect all people
• You are mature and thoughtful in how you express ideas; a strong verbal and written communicator.
• You hustle every day and understand the importance of urgency and owning your outcomes.
• You’re a leader and a teambuilder.
• You’re goal-oriented and know how to influence others to move in a unified direction.

What You Will Love About Us

Here at TransImpact, we know there’s a direct link between happy employees and happy customers, which together generate success for all of us. We believe that a supportive atmosphere, an emphasis on giving and humanity, and approachable leaders and managers help our employees reach their greatest potential.

We are very proud of our corporate culture and commitment to giving back to the community. Our employees are encouraged to commit to charity work and volunteering and are allotted 20 hours of PTO time to support our communities.

We Are Serious About Our Mission

Our world is changing. Our values are not. Since the beginning, TransImpact has maintained a steadfast dedication to our core values: Work Ethic, Integrity, Professionalism, Passion, and Perfection. They guide everything we do. Every interaction with a client, every interaction with each other, everything we create.

TransImpact is an affirmative action and equal opportunity employer (EOE). Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws. TransImpact is committed to providing access, equal opportunity, and reasonable accommodation for people with disabilities. To request a reasonable accommodation, contact Wendy Bott, Human Resource Department, 440-394-2206.

Recruiters: By submitting candidates without having been formally assigned on and contracted for a specific job requisition by TransImpact, or by failing to comply with the TransImpact recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. TransImpact works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.