Marketing Manager

Job Description

Job Description

Description : Want to use your skills to positively impact a fast-paced, growing business? Looking to advance your career in an entrepreneurial environment?

We are a professional services firm that provides third-party retirement plan administration services for companies that sponsor Employee Stock Ownership (ESOPs) and 401(k) Plans. Our offices are located in Charlottesville, VA, Columbia, MD, Columbus, OH, Westchester, IL, Pasadena, CA and Maple Grove, MN, although our client base is nationwide. We are one of the top 2 companies that provide ESOP recordkeeping and administration services in the country, and we continue to grow our retirement services business (401(k), DB, CB, etc). We are seeking sharp, detail-oriented, dedicated individuals to join our team.

We are hiring a Marketing Manager

Are you a business-to-business marketing superstar who wants to make a difference in your next vertical? Do you want hands-on experience across multiple channels to sharpen your skillset and depth of knowledge?

If you are looking for a place where you can grow your career while completing work that not only looks good, but feels good too, then consider a career at Blue Ridge.

At Blue Ridge Associates, we make it easy for retirement plan professionals and sponsors to provide wealth building benefits to business owners and their employees. Our sales team works hard to attract new clients who want to provide benefits to their employees, while our plan administrators seamlessly deliver our solutions to administer these plans, including ESOP, KSOP, 401(k) and more. Together, we work to grow our services to new business and existing accounts so that we can help more people achieve financial independence and leave a legacy for their family.

The Marketing Manager plays an important role in this mission. You will work directly with the Chief Marketing Officer to complete various tasks to execute the overall marketing strategy. You will complete day-to-day tasks, as well as coordinate special projects, to raise brand awareness, increase new client demand, generate leads, capture sales and marketing data and report on results. You will have your hands in a little bit of everything across multiple channels, including but not limited to content creation, marketing collateral, websites, emails and marketing automation, AI, CRM, social media, public relations, event management, data tracking, reporting and more.

Essential Functions and Responsibilities :

• Assist the CMO to create, promote and maintain a positive image and reputation of the Blue Ridge Associates brand and portfolio of brands across various media and marketing materials to reach a variety of internal and external stakeholders.
• Manage daily tasks and special projects to meet the objectives of the marketing department.
• Create and maintain marketing and communication content calendars for various channels, including website, print, email, social and live events.
• Ensure visibility at various trade events. Organize sponsorships, trade show booths, shipping event materials and more.
• Work with subject matter experts to create content regarding our compliance solutions for ESOP, KSOP, 401(k), and other retirement plans, including but not limited to webinars, blog articles, whitepapers, podcasts, videos, events and more.
• Distribute content to various internal and external stakeholders across multiple channels, including but not limited to email newsletters, website / blog, social media, YouTube, etc.
• Send emails to segemented lists using an email marketing tool.
• Help to create marketing automations for various campaigns.
• Help prepare lead generation, campaign ROI and other reports.
• Maintain relationships with third-party vendors to help execute marketing activities, including photographers, videographers, print vendors, marketing agencies, designers, developers, venues and more.
• Adhere to brand standards and core values in all marketing and communication materials.
• Provide ongoing support to the Chief Marketing Officer to complete marketing priorities and meet various departmental goals as required.

Perform other duties as required to support the ongoing efforts for the marketing department.

Requirements :

Education and Experience

Work Environment

This job operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phones, binding machine and copiers. The office environment and job duties include work conducted via in-person face-to-face meetings, video conferencing, telephone, and other interactions on the computer.

Physical Demands

This position requires manual dexterity, the ability to lift files and opening cabinets. This position requires bending, stooping or standing as necessary. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel

Travel may be required for this position.

Benefits :

We offer challenging work, a competitive salary, and an outstanding opportunity for career growth for the right candidate. Our comprehensive benefits package includes medical, dental, vision, life, disability, FSA, HSA with company contribution, 401(k) with company match, parental leave, paid time off and education / association dues assistance.

We work hard, but we also have fun. As a Blue Ridge Associates employee, you will be a part of a company that supports charitable activities through fundraising and volunteer work. You'll enjoy quarterly virtual Happy Hours, Monthly Birthday Celebrations and Annual Social gatherings where we celebrate our successes. You'll have opportunities to shine by joining one of our committees : Charitable Action, Employee Engagement, Communications, Process Improvements or by volunteering for a special project that calls your name. Come join us!

Don't miss this opportunity to become a part of our dynamic organization!

Equal Opportunity Employer

Must be authorized to work in the US.